Google: Danish Publisher and Media Network Jubii Embraces Programmatic through DoubleClick
Jubii is a publisher and media network that covers over 60% of the Danish internet population. The company wanted to monetise both premium and low value space in the most efficient way possible to foster further growth. A combination of direct and programmatic sales has seen an increase not only of the eCPM but also the fill rate for inventory across its portfolio. DoubleClick platforms have been instrumental in enabling this transformation.
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