Author name: Amy Mazzola

  IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media …

IAB Europe Launches New Retailer Only Council Read More »

  On September 20 & 21, 2023, DMEXCO will be opening its doors to leading …

DMEXCO 2023 – The Highlight Event of Digital Marketing Read More »

  IAB Europe is pleased to welcome three new retailer members to its Retail Media …

IAB Europe Welcomes New Retailers to its Retail Media Working Group Read More »

  Join us for a special two part webinar series dedicated to Google Privacy Sandbox …

IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google Read More »

  Programmatic advertising has transformed the way digital ads are bought and sold. First introduced …

Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee Read More »

  Summer may be coming to an end but fear not as we have a …

IAB Europe’s Unmissable Upcoming H2 Events! Read More »

  In this week’s member guest blog post we caught up with James Allison, Director …

Member Guest Post with Advertima: Retail Media is Revitalising – Not Replacing – Trade Marketing Read More »

  In the rapidly evolving digital advertising landscape, new buzzwords continually emerge. One such term …

Unpacking Omnichannel: Debunking Misconceptions & Exploring its True Potential Read More »

  IAB Europe’s DSA Taskforce Actively Working to Support Compliance Efforts, Open For Members to …

Digital Services Act is an Opportunity for Industry Standardization Read More »

  We are thrilled to share the release of our much-anticipated The Evolution of Digital …

Unveiling the Evolution of Digital Audio Advertising in Europe: Six Key Insights from the 2023 Report Read More »