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Press release: Winners announced for the IAB Europe Research Awards 2017

Amsterdam, 24th May – IAB Europe is pleased to announce the winners of its 2017 Research Awards; Kantar Millward Brown, OMD Spain, Mediametrie, Facebook, Publicis Media, Gemius and EDAA.

The awards recognise and celebrate the research projects and the contribution they have made to the development of the digital advertising industry. The winners were announced last night at the gala dinner held as part of IAB Europe’s Interact conference in Amsterdam.

Alison Fennah, Executive Business Advisor for IAB Europe said: “Congratulations to all of our 2017 winners and highly commended entries, whose projects will become part of IAB Europe’s best practice libraries used and referenced by industry professionals.”

IAB Europe’s libraries showcase best practice multi-device research and brand ad effectiveness case studies.

See all of the award winning projects here.

The 2017 award winners:

 

 

Category: Brand Advertising Effectiveness

 

 

Winner: Kantar Millward Brown

KMB BrandLift: AOL, Cadbury Buttons ‘Memory Lane’

 

Category: Consumer Attitudes and Behaviour Winner: OMD Spain

Measuring the emotional impact on Facebook

Category: Consumer Devices

 

 

 Winner: Mediametrie

Measurement of New Forms of TV Consumption (4-Screen TV/ Video Measurement)

Category: Digital Advertising Formats Winner: Facebook

Moving Pictures: The Persuasive Power of Video

 

Highly Commended: Kantar Millward Brown

AdReaction: Engaging Gen X, Y and Z

 

Category: Advertising Solutions

 

 

Winner: Publicis Media GmbH

The X that changes the Media World

 

Category: Research and Data Innovation

 

Winner: Publicis Media GmbH

The X that changes the Media World

 

Highly Commended: Mediametrie

Measurement of New Forms of TV Consumption (4-Screen TV/ Video Measurement)

Category: Audience Measurement

 

 

 

 Winner: Gemius

gemiusAdReal™ Research – Breakthrough Transparency in the Online Advertising Industry
(inc. video, display, programmatic, search, social & viewability)

 

Category: Best Use of Research Budget Winner: EDAA

European Advertising Consumer Research Report 2016

The Jury was Chaired by Nick Hiddleston, Research Director Worldwide at ZenithOptimedia who was joined by Pierpaolo Guidi, Media Relations Agency Manager, Subito (Schibsted Media Group, Agnieszka Hoffmann, Client Manager at Millward Brown, Chechu Lasheras, Managing Director for Digital Business Development, PRISA, Tony Evans, Director of Marketing Science: EMEA, Facebook, Pawel Kolenda, Research Director at IAB Poland and Vice-Chair of the IAB Europe Research Committee.

More information about the jury members can be found online here.

Contact: Marie-Clare Puffett, Business Programmes Manager, IAB Europe: puffett@iabeurope.eu

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