Member News: Adform opens new offices in Turkey and Asia Pacific to service growing demand for ad tech
Breadth of Adform platforms will allow local media agencies, trading desks, brands and publishers to enjoy seamless cross-screen advertising experiences
LONDON and NEW YORK, 28 April 2016 – Adform, the independent and open full stack ad-tech platform, today announced the opening of new offices in Singapore and Istanbul to service media agencies, trading desks, brands and publishers throughout the Asia Pacific (APAC) and Middle East regions.
The expansion into APAC builds on Adform’s considerable success in Europe and North America, and is in direct response to demand from global clients seeking to support multi-national digital advertising campaigns.
Expanding into Turkey is a direct result of increasing local demand for digital advertising. Over the course of 2015, spending for programmatic alone increased by 82% in the country and is poised to continue as the market matures. Furthermore, the Middle East region as a whole presents significant opportunities – particularly in mobile – for brands seeking to engage region’s social media and tech savvy population.
Cem Eroglu will head Adform’s commercial operation in Turkey. Eroglu has worked in the industry since 2007 when he helped Yahoo!’s Right Media Exchange bring RTB technology to Turkey. More recently, he served as head of sales for ReklamStore, a performance-based advertising network in Turkey.
“The digital advertising ecosystem in Turkey and the Middle East is highly fragmented, which poses significant challenges to local media agencies, brands and publishers. We’re looking forward to offering them streamlined workflows and end-to-end platforms so that agencies, advertisers and publishers can enjoy a seamless digital advertising experience,” said Martin Stockfleth Larsen, Chief Marketing Officer at Adform.
“Bringing Adform in-market benefits the entire region. Local consumers are sophisticated users of digital and social media, and Adform will help publishers and brands keep up with their sophistication,” said Cem Eroglu.
Rohit Kumar, a seasoned specialist in digital advertising and programmatic marketing, will lead the new Adform APAC team. He will work closely with Adform leadership to localize the platforms for key markets in the region, as well as helping to build out a local leadership team in Singapore and beyond.
Mr. Kumar brings considerable expertise to Adform, having previously worked at Google and serving as a founding member of Google’s Ad Exchange team. For the past three years he has been stationed in Singapore, serving as managing director for Sociomantic Labs.
“Adform’s approach to digital ad-tech is particularly important to the APAC market. We offer a seamless digital advertising experience unique in the marketplace, one that eliminates the need for numerous point solutions, manual interventions, and reconciliation of the discrepancies that occur when working across multiple platforms, regardless of whether you’re on the sell side or buy side,” explained Martin Stockfleth Larsen, Chief Marketing Officer of Adform.
“Adform has evolved rapidly over the years, and the breadth and depth of Adform’s technology stack is staggering,” said Mr. Kumar. “Now in its 15th year of operation, I consider Adform to be ad tech’s best kept secret and I’m excited to be bringing this technology into Asia.”
Adform is the independent and open full stack ad-tech platform that encompasses creativity, data and trading, servicing media agencies, trading desks, brands and publishers globally.
All of our solutions are modular, and easily inter-operate with all major technologies used throughout the digital advertising ecosystem.
Adform was founded in Denmark in 2002 and is among the world’s largest private and independent advertising technology companies. We have over 700 employees globally, with offices in 18 countries throughout Europe, North America and APAC.