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Introducing the IAB Europe Research Awards 2019 Jury Members

We are pleased to announce the Jury members for the IAB Europe Research Awards 2019, who will be judging the winning digital research projects that are entered into the Research Awards, before the extended deadline of Friday 22 March.

Rene Lamsfuss, Chief Research Officer at Publicis Media Germany will Chair the Jury and he will be joined by Pawel Kolenda, Research Director at IAB Poland and Vice-Chair, IAB Europe Research Committee; Louise Twycross-Lewis, Head of Quant Research at Wavemaker, Anita Caras, Research Director at Verizon Media and Scott Joslin, SVP – Data Strategy at Turner. The profiles of the Jury members can be found below.

The IAB Europe Research Awards are an opportunity to gain industry recognition for your digital research projects and to show the contribution they have made to the development of the digital advertising industry.

To Enter the IAB Europe Research Awards, please click here.


Jury Member Profiles

Chair of the Jury: Rene Lamsfuss – Chief Analytics Officer of Publicis Media DACH

Rene is Chief Analytics Officer of Publicis Media DACH and Analytics & Research Lead for EMEA with close to 20 years of experience in advanced analytics, market & media research, data governance and data strategy.

Rene is leading within Publicis Media DACH the Media Analytics & Insights, Data Strategy and Advanced Analytics team since 2014 and is also responsible for Analytics & Research within EMEA. He has a data and analytics DNA, focusing on deep understanding of consumer behavior and their customer journey, the ROI of media investments as well as supporting the activation by personalisation@scale. Rene is the patron of the AI Masters Conference, one of the important conferences with regards to artificial intelligence in Germany.

Before he joined Publicis Media, Rene worked for Lycos, United Internet, NFO Infratest and Nielsen. At Nielsen he worked close to 7 years, leading Digital Product and Methodology within EMEA and later on responsible for Market Governance and Data Strategy in Europe. Within this role he was working for Nielsen in Brussels and supported European Commission, European Parliament, AMCHAM EU, ESOMAR and IAB Europe with data and insights into the media and research activities as well as with regards to data and market governance.

He is member of the Brand Advertising Committee within the IAB Europe, board member of the German Online Joint Industry Committee AGOF, member of the FOMA board (online media agency organization) and an active member of ESOMAR (world market research organisation).



Pawel Kolenda – Research Director of IAB Poland, Vice-Chair of the IAB Europe Research Committee

Pawel provides research solutions and marketing tools for the digital communication industry. His areas of expertise are ad spend, ad effectiveness and consumer behaviours. He is the leader of the Research Working Group and non-corporate leader of the IAB/PwC AdEx Task Force at IAB Poland, Vice-Chair of the Research Committee at IAB Europe, author of several publications and speaker at many conferences covering the online industry. Philosopher. He started his market research career over 20 years ago. His major area of interest is quantitative research. He has worked on more than 500 projects, mostly in Telecom, Finance, Media and FMCG sectors.

The above mentioned include consulting, forecasting, insights and recommendations on brand launch and re-launch, crisis brand management and others. He worked for BASES Nielsen, MillwardBrown and local agencies. He entered into the online industry in 2008 joining team in research platform start-up with Grupa IQS research agency and Higher School of Social Psychology (SWPS). In 2010 he started working for IAB Poland.


Louise Twycross-Lewis – Head of Quant Research at Wavemaker

Louise has over 19 years’ experience in media research, having held positions at Granada, Mirror Group Newspapers, IPC Media, MEC and Wavemaker.

She has led key projects including award-winning work on IPC’s Origin Panel, MEC’s research on personalised product placement (Project Slipstream), and WM Momentum; Wavemaker’s proprietary framework for generating purchase journey insight.

As Head of Research of Wavemaker UK’s Audience Science team, Louise works across a range of new business and client projects including research for Beiersdorf, the Metropolitan Police Service, National Counter Terrorism Policing, BMW/MINI, the RAF and Royal Navy.

In her current role, Louise is responsible for providing quantitative and qualitative research solutions and her team use and champion the use of digital, search, social and research data to generate insights to better understand consumers and their purchase decision-making. The Audience Science team recently won the Mediatel Media Agency Team of the Year Award.

Louise’s industry commitments include participation in Bloom, the IAB and the Media Research Group. She also heads up WM Roots which champions cultural and ethnic diversity at Wavemaker and within the wider industry.


Anita Caras – Insights Director at Verizon Media

Anita Caras is responsible for leading a team of high performing insight professionals across the Globe.  Under her direction, the team are responsible for delivering consumer insights and data assets that generate demand, support non-US revenue commitments and help build Verizon Media brand equity in the digital advertising space.

Passionate about brands and the possibilities that digital media offers, Anita is focused on driving understanding of digital media and the opportunities it creates via data driven dashboards and thought leadership pieces, which are distributed both internally and externally to agencies, advertisers and journalists Worldwide. She is also a strong advocate for inclusion and diversity in the media technology and marketing space; and is the company’s EMEA lead for the Womens Inclusion Network (WIN).

Anita’s 25 years of media research experience have been drawn from roles both media owner and agency side. Before joining Verizon Media, Anita held roles at: AOL, Microsoft, ITV, MTV and ZenithOptimedia both in Australia and in the UK. Prior to this, Anita taught media production and journalistic skills to college children in Long Island, USA.


Scott Joslin – SVP – Data Strategy at Turner

Bringing over 20 years of experience in Analytics, Research, Marketing and Sales Leadership, Scott is responsible for the oversight, direction, and management of Turner International’s data strategy, data technology strategy, and data platform management for all its divisions. His team manage data as a strategic asset to drive revenue, increase yield on advertising inventory, and enable more targeted and efficient consumer marketing and commerce opportunities.

Before joining Turner, Scott was the commercial and operations head at Arrivalist – a location-change attribution analytics start-up, based in New York.

Previous roles saw him responsible for overseeing the International advertising effectiveness efforts at comScore, and before that, his roles in research and Business Intelligence at AOL included the completion of the world’s most extensive enterprise web analytics implementation at the time.

Scott earned his B.A., Bilingual, in Political Science from Glendon College, the internationally oriented bilingual campus of York University in Toronto. He has much love for great food, a story well told, music played loud, and boisterous laughter with family and friends.



IAB Europe is looking for entries from talented and hard-working teams that have created some of the best digital research projects that are deserving of pan-European recognition awards for its IAB Europe Research Awards competition.

All winners will be announced at IAB Europe’s flagship conference, Interact 2019. Over 600 Industry leaders from across Europe’s digital advertising ecosystem, from advertisers to publishers, agencies to technology companies, are expected to attend the Interact 2019 event. This year the event is being held on 4-5 June in Warsaw, Poland. Tickets are now open for registration here.

 

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