IAB Europe White Paper: Programmatic Native Advertising
Native advertising spend is expected to reach $85.5 billion by 2020, double the current level. Indeed, the growth of digital advertising as a whole has doubled in size over the past 5 years according to IAB Europe’s AdEx Benchmark 2017 Report. This incredible rise is in part due formats being available programmatically.
This new IAB Europe white paper provides insight into the status of programmatic native advertising in Europe and delivers guidance on key strategic and implementation considerations. It explores the challenges that advertisers, agencies and publishers are facing and how transparency and control are just as important for native buyers and sellers as they are for any other format traded programmatically.
IAB Europe would like to thank the white paper leader that helped to edit and compile the final draft:
And the white paper contributors that provided content for this white paper:
Register and download the white paper below: