Interactive Advertising Bureau
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What is IAB Europe?

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Digital Ad Spend in Europe

IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 29 markets. Released in July 2023, the latest report indicates that  despite the economic and political headwinds in Europe, €7.7bn was added to the digital advertising market total in 2022. The market grew by 9.8% and now has a market value of €86bn.

Why Join Us?

Join us to shape the future of the digital marketing and advertising ecosystem in Europe.

Position your company as a digital leader

Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.

Collaborate with Industry peers

Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.

Access our knowledge hub

Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.

Reach and develop across Europe

Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.

Protect your interests

Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.

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Join Us & Our Members To Help Shape Tomorrow

Our members are at the forefront of decision making about the interactive industry. The IAB Europe Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with our members - Companies and National Trade Associations – IAB Europe represents over 5,500 organisations.

Latest resources

Events

News

The State of Retail Media in France

Now on the 31st edition, the digital marketing investments in France report has been released with a dedicated section on […]

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IAB Europe’s European Retail Media Measurement Standards - Open for Industry Feedback

IAB Europe has published the first set of European recommendations for Retail Media digital advertising metrics and measurement standards.  The […]

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IAB Spain’s Digital Media Advertising Investment Report 2024

IAB Spain has released its 2024 Digital Media Advertising Investment Report, sponsored by Adevinta  and adjinn and prepared in collaboration […]

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IAB Europe’s The Post Third Party Cookie Countdown

7th March | 15:00 CET - Register here Join IAB Europe for The Post Third-Party Cookie Countdown Webinar Part 2 on […]

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IAB Europe’s Industry Insider with DoubleVerify - The Power and Potential of CTV in Europe

Following the release of our report, 'The Power and Potential of CTV in Europe’, conducted in partnership with DoubleVerify. We […]

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 IAB Europe’s Retail Media Standards for Europe Webinar

March 19th | 15:00 CET - Register here In this webinar, the IAB Europe team will provide a deep dive […]

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IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback

Brussels, Belgium, 29th February 2024 - Today, IAB Europe, the leading European-level industry association for the digital marketing and advertising […]

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Transparency is largest obstacle in CTV reveals research from DoubleVerify and IAB Europe

In the unique European CTV market, a new report by DoubleVerify and IAB Europe finds a need for greater transparency […]

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IAB Europe Releases Annual State of Readiness Report into Sustainability in Digital Advertising 

Nearly three-quarters (70%) of digital advertising businesses have started their journey towards CO2e reduction   Adopting solutions (90%) and developing tools […]

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GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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