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What is IAB Europe?
IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.
What is Digital
Advertising?
Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or web sites and affiliates programs.
Why join us?
Join us to shape the future of the digital marketing and advertising ecosystem in Europe.
Position your company as a digital leader
Promote your company to our pan-European audience through our conferences, webinars and seminars, educational briefings, white papers, best practice libraries, research publications, digital communications and media outreach programme and partner initiatives. All free promotional opportunities to justify and value your membership ROI.
Shape the digital advertising and marketing industry
Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.
Access our knowledge hub
Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.
Reach and develop across Europe
Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.
Protect your interests
Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.
Our Members
Our members are at the forefront of decision making about the interactive industry. The IAB Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with its members -companies and national trade associations – IAB Europe represents over 5,500 organisations.
What's New
[Webinar Wrap] Privacy Sandbox: Get Ready for Testing with UK’s CMA
In collaboration with the UK’s Competition & Markets Authority (CMA) on 12th September we hosted …
[Webinar Wrap] Privacy Sandbox: Get Ready for Testing with UK’s CMA Read More »
[Webinar Recording] IAB Europe’s Retail Media – The Next Wave of Advertising
In this webinar held on 13th September, experts from members of IAB Europe’s Retail Media …
[Webinar Recording] IAB Europe’s Retail Media – The Next Wave of Advertising Read More »
Reducing the Carbon Impact of Digital Advertising Whitepaper by IMPACT+
IMPACT+ is a technology company that enables brands, agencies, publishers & ad tech companies to …
Reducing the Carbon Impact of Digital Advertising Whitepaper by IMPACT+ Read More »
Events
E-commerce Germany Awards 2024
The E-commerce Germany Awards, now in its 7th edition, holds a prominent position as the …
E-commerce Berlin Expo 2024
The E-commerce Berlin Expo is the largest pure-play e-commerce event in Germany and the go-to …
News
IAB Europe Launches New Retailer Only Council
IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media …
Guest Member Blog Post with IMPACT+ – How to Reduce the Carbon Impact of Your Digital Advertising
According to the World Meteorological Organisation (WMO), the last 8 years have been the …
Our Key Focus Areas
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IAB Europe is the European-level association
for the digital marketing and advertising ecosystem
