Interactive Advertising Bureau
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What is IAB Europe?

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable businesses to thrive in the European market.

Digital Ad Spend in Europe

IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 29 markets. Released in June 2024, the latest report indicates that despite challenging economic indicators, the market demonstrated exceptional resilience, with an additional €10.9 billion investment over 2023.

Why Join Us?

Join us to shape the future of the digital marketing and advertising ecosystem in Europe.

Position Your Company as a Digital Leader

Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.

Collaborate with Industry Peers

Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.

Access our Resources

Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.

Reach and Develop Across Europe

Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.

Protect your Interests

Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.

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Join Us & Our Members To Help Shape Tomorrow

Our members are at the forefront of decision making about the interactive industry. The IAB Europe Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with our members - Companies and National Trade Associations – IAB Europe represents over 5,500 organisations.

Latest resources

News

Events

[Watch on Demand] Advertising Horizons 2025

On the 4th of February 2025, digital advertising EU policy took centre stage in Brussels at our first dedicated policy […]

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Alliance Digitale: Structuring the Future of Retail Media

Alliance Digitale, the leading French association for digital marketing and data, brings together key industry players to foster growth, advocate […]

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New findings from Teads Explore UK Valentine’s Day Trends in 2025

Global media platform Teads unveils a series of UK consumer insights around Valentine’s Day, looking at the different ways in […]

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IAB Europe Sends Feedback Paper to the EDPB after the Stakeholder Event Regarding the 'Consent or Pay' Models

Brussels, Belgium, 16th January 2025 - IAB Europe, Alliance Digitale, BVDW, IAB Finland, IAB Ireland, IAB Italia, IAB Polska, IAB […]

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Quick, Powerful, and Unmissable: Discover the Must-Attend Lightning Talks at Advertising Horizons

Among the many highlights of Advertising Horizons: Fuelling Europe’s Digital Future, taking place on 4th February 2025 at Sparks, Brussels, […]

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IAB Europe Announces First Speakers for Advertising Horizons: Fuelling Europe’s Digital Future

Leaders from across the digital advertising ecosystem, EU Commission, and education institutions, including Criteo, Meta, DG JUST, and Télécom Paris, […]

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IAB Europe at LZ Retail Media Day

26th March | Frankfurt | Register here The LZ Retail Media Day will take place on 26th March, 2025, at […]

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The Great Debate Retail Media H1 2025

30th April | 12:00 - 14:30 CET | Register here Join us for our virtual H1 2025 edition of The […]

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IAB Europe's The Great Debate: Sustainability

March 20th | 12:00 - 14:30 CET |  Register here  Join us for IAB Europe's The Great Debate: Sustainability, where […]

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem

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