With Christmas celebrations upon us and the new year fast approaching we look back at what an incredible year 2022 has been! In this blog, we celebrate all of IAB Europe’s best bits and all the great work we have accomplished with our wonderful members. Before we ready ourselves for an action-packed 2023, we look back at everything we have achieved together and thank you for all your hard work, support and expertise.
Key stats
In 2022, IAB Europe ran over 40 events and webinars attracting nearly 5,500 attendees across the year, sharing information and knowledge within the industry. We worked with industry experts from across our membership to produce 9 guides on key topics such as In-Gaming, Identity and Ecommerce. We also worked with our members to deliver:
1)Events
Interact 2022 - Driving the Next Digital Decade
In May, we travelled to Madrid for our flagship event, Interact, to bring over 270 industry leaders together from across 22 nationalities for two days of keynote speeches, panel discussions and networking under the central theme of ‘Driving the Next Decade’.
Virtual Programmatic Day
This event was brought together by industry experts and thought-leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. Topics on the agenda included Identity and Privacy,CTV, Diversity and Inclusion, the future of programmatic, the ecosystem post cookies and more. This year we held two events, one is H1 & one in H2 which were attended by over 650 viewers.
State of the Nation
The ‘State of the Nation’ is an exclusive digital advertising outlook, led by our Chief Economist, Daniel Knapp. In uncertain times, with added economic pressure, predictions are ever evolving. Daniel shared his latest outlooks for the industry detailing growth opportunities and the upcoming challenges the industry will face.
Virtual CTV Day
Our bi-annual Virtual CTV Day was back again this year, the events featured a series of panel discussions and market deep dives from our member companies, and unpacked key topics on CTV. This year we held two events, one is H1 & one in H2 which were attended by over 300 viewers.
Trust & Transparency Series
This September, we hosted a series of virtual events to discuss and debate trust and transparency in the digital advertising industry. The series discussed what’s currently being done and what needs to be done moving forward to ensure a sustainable future.
Network Next 
Exclusively for leaders of National IABs from across Europe, Network Next aims to share best practices, discuss the latest industry trends and challenges and collaborate on future European-level initiatives and projects. In 2022 we held two events, in Paris and in Sweden.
Corporate Responsibility & Sustainability Event Series
2022 was the year we took action and set up our Sustainability Standards committee and launched IAB Europe’s Corporate Responsibility and Sustainability in the European Digital Advertising Industry event series. A panel of industry experts joined our Chief Economist, Daniel Knapp to look at what’s next and how we can help combat the problem.
2)Industry Leading Research
AdEx Benchmark
IAB Europe’s AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 28 markets. The 2021 Report details the formats and channels that contributed to digital advertising’s annual growth of 30.5 percent in 2021, culminating in a total market value of €92bn.
Attitudes to Programmatic Advertising
Our annual Attitudes to Programmatic Advertising study is an industry benchmark to show how programmatic advertising attitudes, adoption and strategies are evolving. The 2022 Report highlights trends such as an increase in the use of Programmatic Guaranteed, a shift in the type of data being used and CTV as key to the growth of Programmatic Advertising.
The Retail Media Opportunity in Europe
To understand this exciting new advertising sector, we joined forces with Microsoft to survey over 800 buyers across Europe in Q4 2022 to understand their current experience leveraging retail media. More than 90% of advertisers surveyed said they are now partnering with retailers to reach consumers, proving that retail media is now an established part of the media plan.
Buyers Survey on Digital Advertising Quality
New for 2022, this survey identified buyers’ digital advertising quality concerns and their attitudes towards industry standards for these concerns. The Report highlights that buyers are willing to pay more for premium, high quality and trusted inventory and that the majority prefer to spend their advertising budget with suppliers that adhere to industry standards in the area of quality.
3)Guides Authored by Industry Experts
Updated Buyer’s Guide to CTV
Our Buyers Guide to CTV was originally written by experts from the Brand Advertising Committee in 2020. Since the CTV landscape in Europe continues to evolve, the Committee has provided updates to the Guide to ensure it continues to provide clarity to the often confusing advanced TV market and align all industry players on clear and concise pan-European definitions.
Channels & Formats Spotlight - One-Sheets
Our one-sheet’s provide a handy summary of the key opportunities, current challenges & solutions. So far we have created one for In-Game Advertising and one for CTV, with more to come in 2023.
Guide to Ecommerce
Released in September, our ‘Guide to Ecommerce for Digital Advertising’ provides an introduction to eCommerce and retail media advertising in Europe. The Guide, which is aimed at buyers, explores opportunities in this category,provides insights into how e-commerce works, available ad formats, considerations and best practices.
Guide to Identity - Technical Standards & Key Considerations
This short guide was developed by experts from our Programmatic Trading Committee to help publishers and buyers get to grips with some of the technical standards that need to be considered in the ID market.
4)Policy, Advocacy and Legal
Let’s talk policy! This year, we have continued our policy advocacy efforts, demonstrating the value of the industry with a view to contribute to discussions on relevant EU policy dossiers.
The Digital Services Act (DSA) was front and centre in our policy programme over the past two years and that remained the case in 2022. Further to considerable investment in addressing misconceptions about targeted advertising, with initiatives such as the ‘No Easy Wins’ campaign, we welcomed the EU co-legislators’ political agreement on the DSA in April 2022. With the DSA being directly applicable across the European Union from 17 February 2024, the industry’s attention is shifting to compliance. As the European Commission and future national Digital Service Coordinators are in the process of shaping the DSA enforcement apparatus and designing ensuing secondary legislation, stakeholder engagement will be critical. We have declared our readiness to support industry players preparing to apply the DSA rules, and accordingly, have commenced a work track to ensure technical means to comply with Art. 26 transparency requirements.
The finalisation of the strengthened Code of Practice (CoP) on Disinformation, with us endorsing the CoP instrument in June 2022 constituted another important milestone. The industry has also been active on other files with expected impact on the digital advertising industry, which includes proposals for Political Ads Regulation, Data Act, Media Freedom Act, and ePrivacy Regulation. Our position papers can be consulted on our website here.
In 2023, we will continue our active engagement in European Digital Policy. The scope will comprise efforts to support the industry with respect to relevant standardisation and guidance stemming from the DSA, as well as work on the aforementioned open EU dossiers, and policy approaches to Disinformation and Ads Misplacement. We will also pay attention to the Commission’s fitness check of EU consumer law on digital fairness, designed to determine if existing laws ensure a high level of protection in the digital environment, as it might have an impact on matters such as the so-called ‘dark patterns’, personalisation practices, or consumer vulnerabilities, and more generally, influence interpretation of the data protection laws.
The complete Commission work programme 2023 can be consulted here.
2023 - What’s on the Horizon?
As we look forward to 2023, you can expect lots more great content, insights and news from us. Alongside working to ensure the digital advertising industry becomes sustainable, we will be focused on topics such as The Attention Economy, Retail Media, Data and Ethics, Omnichannel and more.
We will also be hosting our annual Interact conference in Madrid on 23-24 May! Save the date and keep an eye out for more information on our website.
So that rounds up 2022! A huge thank you to all of our members for getting involved in our initiatives this year and for helping to keep content engaging and thought provoking.
If you are interested in joining IAB Europe, or are already a member and want to get more involved in our committees or task forces, outputs or content, please get in touch with the team at communication@iabeurope.eu
We wish you all a wonderful festive period and a relaxing break. We look forward to working together and collaborating in the new year to drive the industry forward in 2023 and beyond!
More than 90% of Advertisers are Partnering with Retailers to Reach Consumers
New study from IAB Europe and Microsoft Shows that Retail Media is Now an Established Part of Media Plans
13th December 2022, Brussels, Belgium, IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today announced the results of a new industry survey on retail media advertising. Currently, retail media is one of the fastest growing sectors within the digital advertising industry and IAB Europe forecasts retail media ad spend will reach €25bn in Europe by 2026.
To further understand the retail media opportunity, IAB Europe and its member company Xandr, now part of Microsoft, surveyed over 800 buy-side stakeholders on their current use and experience leveraging retail media. The study also looked at their strategic focus for the sector over the next 12 months.
Retail Media is No Longer an Emerging Channel
The results demonstrate that retail media is a key part of advertising strategies with 92% of advertisers and 74% of agencies already partnering with retailers to reach consumers. Of the small amount that are not engaged with retail media as an advertising channel, 88% of advertisers and 77% of agencies plan to do so in the next 12 months.
First-Party Data Strategy is a Key Opportunity
Data, in particular first-party data, is a key opportunity within retail media, largely driven by the deprecation of the third-party cookie. More than a third of buyers cite this as one of the key drivers of retail media adoption and the majority are already working on their first-party data strategy. Whilst 91% of buyers have a first-party data strategy in place, 49% are still working towards scaling their first-party data strategy.
Scale and Ad Tech Key Challenges to Overcome
As with any new advertising channel, retail media is not without its challenges. A third of respondents cited ‘scale’ and ‘integration with other advertising technologies’ as their top two barriers. Buyers want to be able to purchase their advertising via one or a few technology partners and the lack of retail media ad tech integration remains a stumbling block.
Daniel Knapp, Chief Economist, IAB Europe comments on the factors driving the growth of retail media in Europe: “Retail Media in Europe is already an €8bn market and growing double-digit despite economic headwinds. The pandemic-induced rise of e-commerce, paired with retailers’ first party data in a world of signal loss, and the ability to combine ad exposure and conversion into a single platform are key market drivers. We see further potential for off-site retail media to integrate retailer’s role more widely in the upper marketing funnel.”
“Our research with IAB Europe shows how third-party cookie deprecation has accelerated the adoption of this channel since it offers the benefits of first-party data with closed loop attribution. However, there are still pain points related to scale and technology that are creating challenges for retailers and brands,” comments Paul Longo, Global Head of Retail Media Sales, Microsoft Advertising. “We are passionate about working with both retailers and brands to deliver solutions that drive meaningful business outcomes; solutions that offer retailers the tools and platforms they need to drive scale, efficiency, and performance for brands, and that enable brands to capitalise on this opportunity to reach high value audiences.”
Laura Badea, Commerce Partner, Wavemaker, commented: “The new study from IAB Europe and Microsoft confirms what we have witnessed in the last 12-18 months – the shaping of retail media as a key element in the strategic channel mix. Retail media is no longer seen as bottom-funnel activation; the development of site-serve capabilities and tech solutions which allow advertisers to deploy audience segments built with retailers’ 1st party data across the entire web has enabled the conversation to shift from brand-led to commercial-led outcomes.
The work of the new retail media working group - launched by IAB Europe in October - is therefore critical in helping to define a unified vision and standards to underpin the fast growth that moves at different levels of speed across sectors and markets.”
Amir Rasekh, Director of Nectar360, said: “The results from the IAB Europe and Microsoft study show that retail media presents a real opportunity for brands to reach consumers effectively. We have been building our data-driven Retail Media capability across Sainsbury’s and Argos for many years, with the aim of driving enhanced levels of personalisation for our customers and strong returns for clients.”
IAB Europe launched its Retail Media Working Group to enable collaborative conversations, provide education and insights, and create recommendations to shape and define this exciting advertising space. The new working group is open to all IAB Europe members and will provide education on the retail media landscape, the benefits, and use cases as well as insights and standards to enable the market to continue to grow.
Download the IAB Europe and Microsoft Industry Insider to access the survey insights and perspectives from the industry.
As part of IAB Europe’s key focus on topics of corporate responsibility in the digital advertising industry, The Programmatic Trading Committee has set up a mini-series to discuss diversity and inclusion in 2022. The latest blog post dives into the theme of partnerships in digital advertising.
In this blog, our contributors explore the biggest challenges when it comes to digital advertising partnerships, they look at what has worked well and what more can be done to ensure diversity and inclusion under this umbrella.
A Q&A with:
Phil Tolliday, VP Marketing Science, EMEA, Xaxis
Sara Vincent, Managing Director, UK & IE, Index Exchange
Shez Iqbal, Director of Publisher Partnerships, Criteo
Q1. In your opinion, what are the biggest challenges when you think about diversity and inclusion in digital advertising partnerships today?
Phil - “We need to put huge effort into unpicking systemic bad practices.
Whether it's renaming the use of terms like Blacklists, or blindly repeatedly using the same content block lists without revision; inadvertently denying diversely owned publications and creators ad revenue.
Lazy practices like these need overhauling through active management, training, and education across a variety of disciplines, otherwise, the endemic problems travel with individuals from company to company as careers are progressed across the industry.
At Xaxis and in wider GroupM, we aim to equip managers and business leaders with the education they need to truly understand the disparity and ultimately make them accountable for progress towards our need to reflect the diversity of society in the people that we employ.”
Sara - “An important Cannes Bias and Inclusion report highlights how, while characters of colour are well-represented at the Cannes Lions winning ads (38%)--a significant improvement since 2006–huge gaps remain, such as LGBTIQ+ characters being virtually nonexistent (1.8%). It showcases how systemic the issue is, but also how crucial representation in advertising is for influencing diversity in the culture at large.
Through the positioning and prioritising of these advertisements both in display and omni formats, digital advertising can play a crucial role in helping change this representation. Strategic partnerships and private marketplaces have exploded in recent years in digital advertising–and with good reason, as they strengthen human relationships while promising cost savings. But cost efficiency can't be the only metric of success and reason for building these partnerships. Rather, companies should prioritise partnerships with organisations that take diversity pledges seriously in order to ensure that advertisements appearing–across all digital channels–accurately reflect the diverse worlds we live in.”
Shez - “D&I is not just focused on one action or program, it is an ongoing effort to change historical standards that have been in place over many years.
To add some context, the All-In survey from the Advertising Association found that non-white representation in London (17%) is still a long way off the general London population (38%). Furthermore, nearly a third of Black respondents and over a quarter of Asian respondents report that they are likely to leave the industry due to a lack of inclusion and/or discrimination experienced.
Helping the situation requires a mindset and behavioural change that challenges some of the systemic structures that exist throughout the digital advertising ecosystem. For instance, the industry needs to deliver a larger piece of the pie to publishers catering for diverse audiences.
At Criteo we are making a conscious effort to use more inclusive language with our tools. Keyword and publisher exclusion lists are a constant battle, with the continued effort not to throw the baby out with the bathwater each time a significant news event occurs.
There’s also the challenge of accountability for driving and sustaining improvement in diversity and inclusion. I think brands have it tough in this regard. Representation within advertising receives a mixed reception and I’m pleased to see brands are riding out the negative commentary and sticking to their values.”
Q2. Are you aware of how your partners recruit, support, and develop diverse talent? Have you seen any examples where this has worked well?
Phil - “I’m not aware of specific recruitment policies but at Xaxis we aim for roles to be both equitable and attainable; equality is the goal, equity is how we get there.
In the wider industry, many businesses still mandate that entry-level roles require a degree. That immediately rules out certain backgrounds, which then also establishes an elitist stigma that the industry is hard to break into.
The upshot of this is that more talent needs to be recruited through alternative pools that have not been traditionally prioritised.
A significantly noticeable increase in the last five years has been through the public support shown.
Many Xaxis partners show support through events and panels, all the way through to representation through their products. Google stands out in this regard with its excellent ‘I Am Remarkable’ initiative. This aims to empower women and other underrepresented groups to celebrate their achievements in the workplace and beyond.
This is also true in broader GroupM. A recent example that stands out for me is Channel 4's ‘Black to Front’ initiative with its efforts to improve Black representation on-screen and more widely in the TV industry.
But this is also culturally innate for Channel 4 - it would be good to see similar efforts from those without the same mandate”
Shez - “There is certainly more focus on the attraction, development, and internal support mechanisms across the industry towards under-represented and diverse talent pools. We’ve had a number of partners ask us about our DEI initiatives, including one large and reputable retailer. We were rightly grilled about our policies during the RFP process and we’re expecting this to be the norm. I should add, we won that RFP.”
Q3. Are D&I objectives incorporated into briefs you share with your partners or that your partners share with you? What more do you think can be done to encourage/adopt this?
Phil - “A great example in GroupM is that inclusivity is systemically built into Mindshare's Orchestration System, the Good Growth System. This is available to all employees worldwide.
It replicates the entire planning process in a digital environment to break down silos and encourage collaboration.
At every stage of the process, there are prompts to reflect and consider diversity in planning to overcome any biases, investigate inclusive innovation and outline inclusive investment plans.
It also holds all resources in one place for easy access at each stage, including a partnership with the Diversity Standards Collective.”
Shez - “We have built DEI focussed deals and curated marketplaces to help brands and agencies target inventory based on context. We are also currently working on a pilot in the US across our supply and publisher partnerships team to build an offering that supports incentives for black-owned partnerships.
Of course, I’d always like to see more. As experts on their audiences, publishers can be a fantastic help to brands unsure of how to bring their ideas to market when they’re in the planning stages. Sam Ajilore, the founder of That Grape Juice, a premier Urban Pop Culture website, told me he has yet to be approached by a brand looking for his consultation on how to engage his readership.”
Q4. What are the biggest opportunities available today for more diversity in digital advertising partnerships?
Phil -
In a more direct and practical sense, there are areas of governance that can be elevated more directly to the agencies and publishers;
Sara - “Collaboration is crucial to start seeing real industry transformation. Cross-industry initiatives–like the BRiM, devoted to improving the representation of Black people in marketing in the UK–can deliver frameworks and focus areas that might be less of a priority for individual companies. Meanwhile, industry bodies like the IAB offer platforms to highlight achievements in the industry to inspire other organisations. Partnering with these industry bodies will help to build a culture of change that will help make the industry more diverse, with the sort of coordination and encouragement that will also ultimately ensure that those changes are lasting.”
Shez - “The biggest opportunity as we see is elevating the voices and visibility of people that are generally under-represented. There is a significant benefit to reflecting the diversity of the populations and the markets we engage in; McKinsey research proves outputs are 35% higher on average among businesses that embrace diversity in the decision-making process. Through this, our industry has opportunities to become more creative and reflective of society in general.
Pharmaceutical companies are something of a benchmark here. They’re acutely aware of the discrepancies in healthcare provision and as such depend on building teams able to speak for each key audience. Whether it's the specialised hair and skin requirements or something universally relevant like common cold remedies, representation is woven into every creative.
As we look at our brand at a consumer level, our priority is to connect with our audiences, and this isn’t just about ticking a ‘diversity box’, it is about supporting a companywide ecosystem where we are aligned with the values of the partnerships we engage with.”
Online retailers and digital marketers look forward to the E-commerce Berlin Expo every year. This conference, which takes place every winter in the German capital, offers insights into the latest trends and technologies shaping our online world.
E-Commerce Berlin is thrilled to announce its first speakers today! For e-commerce enthusiasts everywhere, this is exciting news, as it means we're getting closer to the event.
About E-commerce Berlin Expo
A leading international e-commerce conference, E-commerce Berlin Expo is a gathering of digital leaders, innovators, and entrepreneurs. The event will take place on the 23rd of February 2023 at STATION-Berlin. They have an impressive line-up of speakers from around Europe who are leading experts in their respective fields - so you can expect some fascinating insights.
What is the process for selecting our speakers?
They always seek speakers with considerable expertise in their fields, but at the same time - they must be dynamic and innovative. It is their goal to create a conference that goes beyond regular e-commerce strategies and discusses new technologies and future trends as well.
Attendees are always the focus of its efforts.
#1 Call for Papers winners
The first group of speakers announced for the E-commerce Berlin Expo 2023 are the winners of the Call for Papers. This is an annual event that invites e-commerce experts from all over the industry to submit their proposals for talks. Public voting, and then a panel of judges, decide which proposals are the most interesting and insightful, and these are the talks that get selected for the event. This year, there were over 500 submissions, and the judges had a tough time narrowing it down to the final selection. But they've done it, and we're very excited to announce the following talks as part of the E-commerce Berlin Expo 2023:
#2 Regular Presentation Slots
Every single year, they invite a wide range of speakers to cover the latest trends and developments within their specialist areas. These regular presentation slots form an essential part of the E-commerce Berlin Expo and help ensure that attendees gain actionable insights that they can take away and apply to their own businesses.
Some of the topics that will be covered in these regular presentation slots include:
#3 Keynote Speakers
Several keynote speakers will grace the stage next year. Among them, you’ll find:
We cannot wait!
More speakers to come - stay tuned!
We hope you enjoy this sneak peek of the E-commerce Berlin Expo 2023. Keep an eye out for updates in the coming weeks regarding more speakers and sessions. It's going to be so much fun seeing you there!
If you want to be up to date with the latest news, trends, and tricks for e-commerce in 2023 and beyond, you simply need to be there.
In addition, attendees can visit the booths and speak with many great exhibitors during the EBE 2023. To name a few, you can have your choice of ChannelAdvisor, Tradebyte, Nexi Group, Empactcom, felix1, Smarketer, Checkout.com, Deutsche Post or Shopware. They will be eager to exchange feedback and knowledge, as well as to see new tactics to implement in the world of e-commerce.
The EBE2023 is free to attend. Visitors can register for a ticket here.
Find out more about the E-commerce Berlin Expo 2023.
Audio, Retail media, CTV, DOOH.. Where will brands invest in 2023 and what developments will be made in these channels to attract both people and advertisers? We asked IAB Europe’s Brand Advertising Committee for their predictions on the trends and themes that will shape the industry over the next 12 months. Take a look below to see their insights, including 2023 buzzword predictions!
Maria Shcheglakova, EMEA Marketing Director, PubMatic - As digital content consumption has risen and digital advertising has delivered superior outcomes to advertisers, the scale and scope of the internet has increased. Globally, internet use accounts for 3.7% of global emissions, which is the equivalent of all the air traffic in the world. A decade ago, it was common to see questions about paper recycling initiatives in media or technology RFIs – today, the questions go much deeper. Brands want to know that the partners they work with are not just the best technology platforms for media optimization but also that they have tangible evidence of how they minimize their impact on the environment. Advertisers and agencies are increasingly focused on reducing the emissions resulting from their media campaigns and are considering three main approaches to do so: Making their data transfer more energy efficient; Reducing the amount of data used; Using clean energy to power the internet.
Lisa Kalyuzhny, RVP Advertiser Solutions, EMEA, PubMatic - Given the likelihood of a recession, programmatic budgets will continue to fluctuate. The benefit to programmatic has always been the flexibility of campaigns – the ability to set something up within minutes and set it live – no need for an upfront commitment. I believe that programmatic was set up for uncertain times like these. With uncertainty, we will continue to see consolidation by the key agencies and brands as they continue to optimise their supply chain and require their partners to provide full transparency and automation. With the consolidation should come efficiencies set around sustainability which will further drive consolidation – more like a full circle.
Emmanuel Josserand, Sr Director, Agency, Brand & Industry Relations at Freewheel - In the TV advertising space, the linear and digital convergence will accelerate as players continue to deploy new hybrid video on demand models (HVOD) and the battle for eyeballs intensify. As such, we expect strong growth in particular for ad-supported video on demand and streaming services (FASTs). Something that was evidenced in a recent research from AudienceXpress, FreeWheel’s Advanced TV and premium video media sales house, which found that nearly nine in ten marketers surveyed intend to increase their investment in these AVOD platforms in the coming year. In fact, Advanced TV more broadly, which includes video-on-demand, connected TV, over-the-top, and addressable linear TV, will experience tremendous growth as marketers, faced with a difficult economic situation, will seek to direct their media spend towards more transparent, qualitative and safe video environments. Additionally, other growth areas we anticipate in 2023 are DOOH (Digital Out Of Home) and audio, propelled with the adoption of podcasts. From a data perspective and the deprecation of third-party cookies, the resurgence of contextual advertising will become ever more apparent in 2023.
2023 buzzwords prediction: Stagflation. Contextual. Sustainability
Stephanie Donovan, Global Head of Revenue, Triton Digital - The growth in programmatic buying of audio inventory has grown substantially -- in the last 5 years we have seen it surge over 500%, in terms of Triton Digital’s gross revenue, due to the efficiency by which buyers can reach a targeted audience at scale. Advertisers have signaled with their media budgets their preference for programmatic buying, but if inventory is not available in a programmatic exchange, publishers will miss out on revenue opportunities. Over the next year, we expect audio to continue to be of high interest to buyers; thus, ad spend via programmatic exchanges will continue to show significant growth as brands aim to reach an engaged, mobile audience. 2023 will be another banner year for podcast advertising in terms of both volume and publisher CPM rates. Programmatic podcast advertising, projected to grow 30% year-over-year according to the Podcasting Global Market Report 2022, will once again lead all other audio channels. We’ll see dynamic ad insertion (DAI) continue to steal the spotlight from baked-in ads, building upon 2022 momentum. Couple the flexibility to precisely message intended audiences with potential revenue growth opportunities, and we can expect programmatic to remain at the forefront for advertisers and publishers in 2023.
2023 buzzwords: diversity (in content, in distribution, in talent), creative targeting, powerful fan engagement, all-audio programmatic packages
Gabriele Vileikyte, Product Manager, Eskimi - With more than three billion people playing games, including practically every demographic and advertisers’ target audience, making it a viable advertising vehicle. Gaming audience will be a focal point of digital advertising during 2023. As advertisers are losing ties with their traditional advertising platforms and consumers have trained themselves to ignore traditional banner advertising. Blended in-game ads offer a viable alternative. In-game will continue to dominate during 2023 because of the constant innovation. We will continue to see emerging new performance proxies alongside attention. New revenue streams will be opened through in-game advertising on AAA console and PC games. It is no wonder that the in-game advertising market is expected to grow at a compound annual growth rate of 16% between 2021 and 2025. However, with the growing demand for in-game advertising, the market can be hit with privacy, fraud challenges. Therefore, advertisers will have to take additional measures to identify platforms, partners to work with, who actually deliver quality at scale by ensuring a fraud free and brand safety environment.
Csaba Szabo, EMEA Managing Director, Integral Ad Science (IAS) - As the cost of living crisis hits the pockets of businesses and shoppers and a recession looms, it has become more urgent than ever for brands to maximise every media dollar spent effectively. Because of this, 2023 will see advertisers place a greater emphasis on streamlined supply paths and contextually targeted ads, but it will also sharpen demand for more precise metrics. This is especially true for ‘attention’. The effort to articulate a clear and industry-accepted definition of attention is not new, but the drive towards efficiency expected in 2023 will only intensify this hunt. From ‘on the page’ measurements, including viewability, time-in-view and full screen visibility, to nuanced interaction metrics that track whether a user has resized an ad, hit pause, turned up the volume or even track their scrolling or eye movements, the choices on offer can be overwhelming. Technological advancements will refine ways in which attention may be measured, and will be of fundamental importance within the industry as a way of understanding the reach and success of a campaign. These increasingly refined attention-related metrics, with or without consensus, should be considered a mark of quality for brands for one key reason: their direct correlation with outcomes. Ensuring that ads are not only measurable, but that all impressions drive better outcomes for brands. In 2023, every advertiser will be a performance-driven advertiser. Combine this with the depreciation of third-party cookies, and the challenge of measuring attention to gauge the effectiveness of these budgets will be a top priority in 2023.
Ilhan Zengin, CEO, ShowHeroes Group - Going into 2023, we’ll be seeing the deprecation of third-party cookies become more of a reality for advertisers, rather than something coming in the distant future. Anyone who hasn’t started making the switch yet will be under more pressure to consider privacy-compliant alternatives, namely contextual and semantic targeting technology – which, on top of protecting user privacy, are more efficient and effective. We’ll also be seeing sustainability becoming a key focus in the industry. The need for the whole industry to come together to reduce emissions across the whole value chain will be more apparent. Expect more carbon-neutral ad initiatives, such as ShowHeroes Green Media, and more partnerships with carbon management and measurement companies such as our partners Scope3 and Cedara. Attention-based metrics and their technologies, as opposed to plain viewability metrics, will continue to increase in relevancy – they’re becoming a necessity as brands increasingly want to know exactly how audiences are engaging with their messages. It allows brands to really optimize their campaigns. Finally, diversity, equity, and inclusion will cease to be a topic on the periphery – something to take into consideration on surface levels. Instead, they’re going to be increasingly integrated into all operations and ways of doing business.
As we near the end of 2022, we asked IAB Europe’s Programmatic Trading committee for their insights into what 2023 has in store for the programmatic industry. Will we be seeing similar developments from 2022? Will there be growth opportunities given the current economic current? And what buzzwords do industry folk think will hit the speaking circuits and industry publications? Take a look below at the insights shared from European leaders across the Programmatic ecosystem.
Nick Welch, Head of Programmatic, EMEA at IAS and Chair of IAB Europe’s Programmatic Trading Committee - As businesses look at their ad budgets with greater scrutiny in the midst of economic uncertainty, so will marketers look to extract the maximum value from their media spend in 2023. A concerning macroeconomic picture can hit budgets hard, so there will be an increased focus on solutions that maximise the balance between efficiency and outcomes whilst respecting the privacy of consumers. According to a Statista study in 2021, 46.6% of consumers ‘strongly disagreed’ with the statement that they consented to cookies. With the advancements in privacy compliant technology including contextual targeting, and an increasing interest in consumer attention, these areas will be more and more appealing for programmatic advertisers. Marketers who can understand and capitalise on the interplay between quality media, contextual and real ROI will navigate economic headwinds and even turn them into tailwinds.
Ben Geach, Consultancy Lead at Google - Through 2022, the industry has heard loud and clear that as consumers manage more & more of their life online, their expectations of privacy have also increased. The time for brands to demonstrate ‘trust’ is now & advertising must go beyond the basics and what’s legally required to exceed people’s expectations around data privacy. Into 2023, I see European brands recognising strong privacy practices build brand loyalty & make a real difference to engaging with their customer base - perhaps with the adoption of the ‘3M’ approach - meaningful (demonstrating what users get in return for sharing data), memorable (remind users what data is shared & when) & manageable (provide simple tools to manage your data).
Wayne Tassie, Group Director, Integrated Solutions, DoubleVerify - In 2023, we will see further diversification of revenue across programmatic. As budgets remain cautious due to economic uncertainty, brands and investment teams may continue to pull back from historic 'Big Tech' investment in favour of precision-based, performance enhancing, sustainable programmatic technologies and algorithms. As a result, there will be a greater focus on innovation across the industry. For instance, attention - offering insights into metrics like exposure and engagement, encompassing audibility, quartile completion, screen touches, screen real estate and more - will increasingly replace viewability. Having this intel will be crucial for brands to optimise ad campaigns moving forward. Attention metrics will make great strides next year as a mid-funnel solution that will fuel the halo effect feeding into lower-funnel programmatic attribution. Privacy regulations and the deprecation of cookies will undoubtedly accelerate the shift towards attention as the industry’s new currency. However, the shift isn’t only reactive but grows out of verification solutions. Advances in verification have improved transparency and measurement, in turn improving the baseline for media quality. Once quality has been established, measuring attention is the next step in understanding how campaigns will perform - helping to not only optimise, but protect media buys.
John Wittesaele, Global CEO at Xaxis - The advertising industry will see multichannel campaigns evolve as advertisers unlock true omnichannel capabilities. Whereas multichannel lets buyers reach consumers across screens, omnichannel strategies fill in the missing links between screens and platforms so that advertisers can purchase inventory, make in-flight optimisations, and measure performance in a unified way. This means advertisers can effectively frequency cap their campaigns across channels to reduce wastage and maximise their ad budgets, while also improving relevance for audiences. Omnichannel capabilities let advertisers fluidly adjust which channels they direct their budget towards in real time, boosting efficiency and supporting a test-and-learn mindset. Advertisers can then invest in the channel mix that best delivers against their objectives, ensuring all components of a campaign work together to exceed the sum of their parts.
Krzysztof Lis, Partnerships & Consultancy Expert, Yieldbird) - We expect further increase of demand for every non-standard ad formats, which exceed the standard, flat display ad formats. This trend is much stronger than in previous years and includes formats like "page takeover", intrusive display creatives and audio ads. In terms of transaction types, we expect that the demand for private auctions is going to decrease, and expect the campaigns to be moved to preferred and programmatic guaranteed deals, but also to the open exchange. In terms of the inventory availability, we see that more and more publishers start selling their impressions on the programmatic market and expect to generate additional revenue this way. However, due to the increased competition for the campaigns, simply being present there would not be enough, and the publishers must offer some unique, incremental value for advertisers, which is not available there.
Amanda Cohrs, Global Head of Programmatic Consultancy, ShowHeroes - With the growing diversity of formats and solutions in Connected TV, Audio, DooH, and InGame, it is expected that composite approaches are needed to meet audience’s cross channel. Together with this omnichannel approach, it’s fundamental that technical standards and clear guidelines must be established and implemented across the board. Reaching audiences in a privacy-safe way has already brought alternative identifier solutions front and center on the adtech side, while contextual solutions are now becoming more attractive and necessary pieces to the cookieless puzzle for buyers and sellers. And last but not least, sustainability is no longer a “nice to have”. Sustainable practices are becoming interwoven in every major component of advertising and how digital media companies are evolving their business.
Ionut Ciobotaru, Chief Product Officer (co-CEO), Verve Group - If 2022 pushed horizons on consolidation and efficiency, then 2023 will be focused more on performance and holistic measurement. We believe that publishers will be looking for more controls and ways to increase the value of their inventory through seller-defined audiences, cohorts and enhanced creative units. We're expecting privacy enabling tech to grow from the toddler stage to a child, with greater focus on what Privacy Sandbox, Interoperable Private Attribution and others have to offer, and that there will be clear winners (and losers) as it relates to efforts such as universal identifiers. Lastly, we see performance and measurement being a big opportunity for CTV to become more widely utilized. Proving its value be hooks for largest digital screen in the household to continue to gain traction.
Piper Heitzler, Head of Growth, EMEA, Amobee - Over the past 3-5 years it was easy to categorise industry players into 4 quadrants, with "Linear" and "Digital" on the X axis and "Demand" and "Supply" on the Y axis. The peak trends of 2022: SVOD --> AVOD, retail media network proliferation, seller-defined audience strategies, etc illustrate how in 2023 we will see ad tech offerings pull closer to the centrepoint of this matrix – giving buyers and sellers a one-stop shop, end-to-end ecosystem for programmatic buying. With that said, we should gear up for a major year of consolidation as large players look to buy rather than build their own end-to-end stacks focused on delivering self-serve tools to advertisers, agencies, publishers and media owners alike.
David Bauckmann, CTO, ImpressionMedia - With the growing share of CTV, DOOH and programmatic audio advertising, more and more emphasis will be placed on controlling and evaluating these channels from one place in a holistic manner. At the same time, we expect more and more pressure to optimize the supply chain and the associated increase in all forms of programmatic deals and SPO optimization practices. Closely related to the supply chain issue is the topic of sustainability, which is sure to be highly debated in 2023. But we expect to see concrete steps in optimization more for economic reasons.
Frederic Lutt, VP Client Success, MediaMath - The year 2023 will mark a shift in a few topics that emerged in previous years: CTV buying will become more mainstream than ever in Europe. Previous years have been about building the ecosystem and the proposition on the publisher side. The entry of Netflix & Disney+, and advances from the FAST services like Samsung TV Plus will accelerate the evolution of buying behaviours from linear to connected TV. Measurement will improve. The two buying models will co-exist in 2023 and CTV will need to prove its advantages to the advertising industry. Another important topic for our industry and for the world is sustainability. All players in the programmatic advertising supply chain will need to do more to collectively achieve net zero. “Collectively” is an important word here as we all need to play our part if we want to be successful as an industry. Attention is another topic, which can be linked to sustainability and will rightly gain traction in 2023. Advertisers and their agencies will continue to focus on identity and prepare for a cookieless future. We will continue to talk about the metaverse, but I feel that it will still be too early by the end of 2023 to have a strong offering to advertise in metaverses. In-gaming advertising will continue to evolve and pave the way for metaverse strategies.
María Ramiro, HUAWEI Ads Head of Business Development Europe - As a Technology Company with innovation as our heart, cutting- edge technologies will contribute to the development of AdTech as to expand into the whole value chain on programmatic advertising. Integrating hardware & software will continue bringing key opportunities for first party data strategies, automation, as well as a more integrated consumer personalized experiences. In an uncertain social & macroeconomic situation, Innovation & Diversification will be key for advertisers and publishers looking for cost- effective solutions.
Austin Scott, Head of Video Marketplace Development. Xandr - Exciting changes have been a staple of this year within the digital video world and I expect to see this continue through 2023. New entrants at local market level are driving the progress and digitalisation of the TV space, while disruption, led by media owners, is contributing to rapid transformations. As consumer expectations and habits constantly evolve, the phrase ‘content is King’ could not be truer; automation and programmatic technology will become invaluable to marketers’ success. The flexibility of digital and the number of platforms through which viewers can access content is increasing, meaning brands must work even harder to reach them. However, the big budgets of studios and the costs of high-quality content creation is competitive. In the current economic climate, creators and viewers alike are looking at ways to cut back on costs. As such, savvy media owners are looking to advertising as a way to generate revenue for new content and lower costs for their audience. We are seeing big players lean into new ad supported subscription models to meet consumer demand as an effective way to make their content more accessible for all. Next year, I anticipate the biggest shift coming through the programmatic buying of Connected TV as broadcasters and media owners lean further into this offering recognising its’ benefits of supporting effective ad targeting and frequency management across premium environments.
Augustin Decré, Managing Director - Southern Europe, Index Exchange - Evolving economic concerns have wide-ranging implications for the future of our industry, but the good news is that there are still bright spots and significant opportunities ahead. One of the largest opportunities still lies in consumer trust, and how we’ll come together as an industry to build mechanisms allowing consumers to be confident while navigating the web. In today’s increasingly digital world, there’s an ongoing movement to give consumers more transparency and control over their personal data. We’ve seen this play out over the last decade, with rapid developments to phase out the third-party cookie. Luckily, tech platforms can move with greater speed than governments and can have a more decisive impact in innovating to solve the root issues in privacy and advertising. 2023 will be the year of action, with media owners and marketers leaning into innovation to help perfect alternative solutions and ensure the ecosystem can continue to monetise and reach new audiences no matter the screen.
Nick Welch, Head of Programmatic, EMEA at IAS and Chair of IAB Europe’s Programmatic Trading Committee - Attention-related
Ben Geach, Consultancy Lead at Google - Privacy By Design
Wayne Tassie, Group Director, Integrated Solutions, DoubleVerify - Technogenesis; relating to the maturity of the programmatic ecosystem and the evolution of its infrastructure to accommodate emerging buying/trading models.
John Wittesaele, Global CEO at Xaxis - Omnichannel, Fluidity, Flexibility
Krzysztof Lis, Partnerships & Consultancy Expert, Yieldbird) - CTV, DOOH, programmatic guaranteed, content to speech, vCPM, vCPV (viewable Cost-Per-View).
Amanda Cohrs, Global Head of Programmatic Consultancy, ShowHeroes - ○ Contextual targeting. Supply path transparency. CTV. Audibility. Netflix. Omnichannel. Sustainability. SaaS. OpenPath
Ionut Ciobotaru, Chief Product Officer (co-CEO), Verve Group - Zero-party cookies. "Sustainabull"--the idea that ad-tech companies are creating sustainable efforts that are either not measurable or merely headlines for press releases. "Ad-tech immersion"--going deep to know the utilization of one's ad-tech experiences.
Piper Heitzler, Head of Growth, EMEA, Amobee - Vertical integration: owning every step of the content creation, distribution and monetisation workflow.
David Bauckmann, CTO, ImpressionMedia - Supply chain / Supply path. Sustainability. CTV. Holistic
Frederic Lutt, VP Client Success, MediaMath - Metaverse. Sustainability & Attention. CTV
María Ramiro, HUAWEI Ads Head of Business Development Europe - On one side, some keywords that we have been hearing, will still be trending: “Quality Traffic & brand safety”, “Identity” (First Party Data, Contextual targeting, and others), “Omnichannel strategies”. On the other side, 5G, AI & Connected Devices development, that will generate new buzzwords such as “cross device advertising”, referring to the possibility to either use the data of the connected devices for a precise targeting strategy, or start delivering ads into new devices such as smartwatches, connected cars, etc. A completely new area that could be subject to pilot cases in the next.
Austin Scott, Head of Video Marketplace Development. Xandr - Carbon conscious media – sustainability is finally earning its place as top of mind, influencing the decision makers like never before. Consumers are looking to brands to make sustainability a part of their daily lives and are consequently spending more on brands that share their values. Since technology is one of the largest contributors to carbon emissions, it is even more critical that marketers evaluate their partners. Tech partners are going to be held accountable and an expectation for us all to be ‘carbon conscious’ will be more and more a part of our daily lives.
Augustin Decré, Managing Director - Southern Europe, Index Exchange - Privacy, CTV, Addressability.
Nick Welch, Head of Programmatic, EMEA at IAS and Chair of IAB Europe’s Programmatic Trading Committee - Efficiencies and Outcomes
Ben Geach, Consultancy Lead at Google - Innovation through change.
Wayne Tassie, Group Director, Integrated Solutions, DoubleVerify - A mixed-bag.
John Wittesaele, Global CEO at Xaxis - You’re on Mute (Still).
Krzysztof Lis, Partnerships & Consultancy Expert, Yieldbird) - Unpredictability (the war in Ukraine caused a huge increase of impressions, but some advertisers wanted to exclude content related to the war, on the other hand, a lot of publishers wanted to cease cooperation with advertisers that support Russia, also some demand providers wanted to cease cooperation with publishers from Russia).
Amanda Cohrs, Global Head of Programmatic Consultancy, ShowHeroes - Gaining momentum.
Ionut Ciobotaru, Chief Product Officer (co-CEO), Verve Group - Privacy (Re) Redefined
Piper Heitzler, Head of Growth, EMEA, Amobee - "In-person". It's been great to get everyone out of their homes and back to the office, industry events and live meetings.
Frederic Lutt, VP Client Success, MediaMath - New Reality.
María Ramiro, HUAWEI Ads Head of Business Development Europe - Saturation & Diversification.
Austin Scott, Head of Video Marketplace Development. Xandr - “What a ride!” 2022 was a great year for programmatic as the kinetic energy that had been building up all through 2020/2021 came into the mainstream. Programmers and broadcasters launched private marketplaces, FAST apps and new digital offerings focused on automation. However, emerging from a pandemic and with current world events having such huge impacts on consumers' lives, from ongoing situations in Ukraine and Iran to the cost of living crisis, we need to adapt our focus to keep pace with what’s important for the end consumer. Amidst financial uncertainty, advertisers will need to consider more than just basic sales figures as measurement for success. For the first year ‘post-pandemic’ we had a lot to do, but really the changes have only just begun and I’m curious to see what innovation and long-standing transformation comes out of this as a result. One thing is certain though, the TV revolution will be televised.
Augustin Decré, Managing Director - Southern Europe, Index Exchange - Innovation - economic uncertainty, will drive new thinking and further developments in our industry
In this week's member guest post we caught up with Ben Miller, Agency Success Director at IAS. Ben gained an abundance of agency-side experience working at WPP and Publicis. He shares his insights on how agencies and brands can cultivate brand safety and suitability technologies to drive more inclusivity in media placements.
A media planner is the voice of the advertiser within the agency
Of all the ways to capture the essence of the media planner, I’ve always found the most fitting to be the voice of the advertiser within the agency. Recently, more than ever - and perhaps for both altruistic and selfish reasons - these voices are being used to consider, discuss and deliver initiatives, projects and operational models that, speaking broadly, deliver more social good than previously. The zeitgeist is brimming with drives promoting diversity, inclusion, environmentalism, the need to fund quality, pluralistic journalism and more. Whether or not all of these efforts deliver more advantageous commercial returns is a debate hotly contested by many of our favourite marketing scientists and personalities but less debatable is that there is bountiful kudos in this space and it’s easy to see the argument that having outward-facing positions on many of these topics, backed up with rigorous action, is fast-becoming table-stakes in polite corporate society.
How we got here - Media planners will work with strategists and investment teams to infuse these ambitions into campaign plans and media choices and that’s as it should be. There is, however, the potential for a disconnect where brand safety and suitability settings are concerned if digital teams don’t get the full ‘social good memo’ and if planners aren’t fluent in all of the ways in which safety and suitability can be tailored. It started with keywords. At the dawn of programmatic, keyword exclusions were identified as a means of navigating risk by blocking inventory where ‘negative’ keywords were present. People got very excited; it became an instant modus operandi default and traders would collect keywords via lists like Pogs, or Beanie Babies. However, it didn’t take long for the limitations of keyword blocking to manifest and, more importantly, technology to progress.
The limitations of keyword-based technologies - Keywords are seldom just negative per se, and so not a good proxy for identifying and navigating unique suitability contexts. That they lack context is the essence of their limitation. Consequently there is a known issue with brand safe content getting blocked (false positives) and brand unsafe content not getting blocked (false negatives). The former comes with an opportunity cost; the latter a brand risk; both erode media budgets. Maintaining negative keyword exclusion lists is an arduous task and it’s practically impossible to do so comprehensively, objectively and at the speed of culture. Think of it as a sledgehammer. Fearful of sounding like a jaded ex let me be clear; keyword-based technologies have, and do, serve a purpose and certainly help brands to stay away from the darkest parts of the internet.
The coming of contextual understanding and classification - Surveying web pages by the entirety of their textual content makes a lot more sense and this is now possible thanks to technological advances in crawling and semantic analysis alongside the capability to understand objects - both in isolation and how they’re interconnected - resulting in comprehensive knowledge graphs from which to scale learnings as new content comes online. Some providers, including IAS (yep, I had to get in just one shameless plug), also detect the sentiment and emotion of a page which is crucial when we consider how the meaning of words vary between application. What’s even more exciting is that this methodology is jumping quickly from just text to multimedia, but that’s a story for another day. For now, though, we have a brilliant and precise rock hammer that allows advertisers to quickly and simply select buckets (segments) of content that they would rather avoid bidding on and/or block after a winning bid surfaces something unsafe or unsuitable. Note: if you’ve seen The Shawshank Redemption then you know what a rock hammer is!
Marketing Leaders are very busy; should they really care about this ‘little’ thing? - Many large - especially global - advertisers have now transitioned fully from solely brand safety (sledgehammer) to brand suitability (rock hammer) approaches. That is to say they have reduced their keyword lists from thousands or hundreds of terms to just a couple of dozen because they’ve adopted contextual avoidance pre and post-bid across topical, vertical and brand-specific segments. They’re more protected than they were with keywords but not overly so. One of the variables these advertisers have in common is capacity; they have teams or individuals dedicated to digital standards and so they can get into the weeds on this stuff and prioritise landing these projects with their agency counterparts. Not every advertiser or agency team has this at their disposal so what follows is a few anecdotes to bring to life why this matters; why smaller advertisers should pay attention.
So you see how entirely feasible it would be for a marketing leader to be on a stage at a conference, waxing lyrical about how the creative, audience and media choices they make are promulgating the social good without knowing that something as small - on the grand scheme of things, of course - as their brand safety setup is actively running counter to their stated agendas. This is an entirely understandable position to have arrived in; the modern CMO is busier than ever before. The good news is that it’s relatively quick and fairly straightforward to put the sledgehammer down and pick up the rock hammer.
Take action: it’s not a heavy lift - In my experience with these endeavours two is company and three is absolutely not a crowd, it’s perfect. If ever there was a time to get clients, planners and digital leads in one of those fancy agency rooms with a flipboard, this is it:-
Now, the magic happens. This hands-on collaboration will surface gaps, blind spots and opportunities galore and ultimately produce the stimulus for this crucial triumvirate to co-create and coalesce around a full and complete brand suitability profile that protects the brand whilst contributing more positively to the digital ecosystem and removing that CMO trip-hazard at the same time. Win, win, win.
“The move from brand safety to brand suitability is crucial to drive more inclusivity in media placements that were previously excluded due to how the technology worked. It is not easy but done right results in an increase in reach to placements which would have been excluded.” Samir Shah, Managing Partner - Data, Technology & Programmatic (Zenith WW)
Planners as leaders - As a former media planner myself I personally think this area represents a tremendous opportunity for planners to proactively approach clients; to surprise and delight them with enthusiasm, foresight and true partnership ethos. If this is an endeavour you’re inclined to lead on for the advertisers in your agency, or indeed you’re thinking about a suitability ‘floor’ for a multitude of clients, get in touch with me to kickstart this project; I will gladly be the ‘Red’ to your Andy Dufraine.
bmillar@integralads.com
The E-commerce Germany Awards are back and better than ever! This year, the contest starts on December 1st, so make sure you're prepared. The E-commerce Germany Awards recognise the best of the best in the industry, so it's definitely an honor to be nominated.
If you're not familiar with the contest, it's basically a way to recognize outstanding individuals and businesses in the e-commerce field in Germany. It's a great opportunity to get your name and your business out there, and you might even walk away with an award.
About E-commerce Germany Awards
The E-commerce Germany Awards is a yearly event that recognizes the achievements of e-commerce companies in the German market. The event is designed to serve as a platform for networking and sharing experiences and provides an informal opportunity for clients, competitors, and partners to meet. Additionally, the awards provide recognition for excellence and creativity in the e-commerce field. If you are involved in the e-commerce field, this is an event you don't want to miss!
Who can submit their entry to E-commerce Germany Awards?
Any company which is present & active in the German market and contributes to the e-commerce industry in the DACH region may take part in E-commerce German Awards (EGA) contest. There is no entry fee for taking part in the competition. All you have to do is fill out an online application form before the deadline.
The e-commerce industry caters to everyone, as evidenced by the 12 different categories in the E-commerce Germany Awards:
These Awards recognize excellence in e-commerce activities, from online retail to payments and logistics. Last year's winners include Sendcloud, Stripe, Channable, Bloomreach, Droppery, Ax Semantics, JTL, Storyblok, Link Mobility, Basecom, Everstox, and Xentral.
Stages of the E-commerce Germany Awards
In the first round, the public is invited to vote (via LinkedIn accounts) for their favorite companies in each category. The ten companies with the biggest amount of votes in each category will move on to the second round, where a panel of experts will choose the final winner in each of the twelve categories. This year's award is sure to be hotly contested, and it will be interesting to see which companies come out on top.
The award ceremony is a major event on the e-commerce calendar. This year, the awards will be given to companies with the highest total number of points from the public and jury voting combined. The Award Ceremony and Networking Party will take place on 22.02.2023 in Berlin, and it promises to be a night to remember. So mark the date in your diary and make sure you're there to celebrate the success of the winners.
The jury of the E-commerce Germany Awards
The E-commerce Germany Awards are given out annually to honor excellence in the field of online retail. This year's jury is composed of industry leaders and experts from various companies, including BASF, Google, Zalando, HUGO BOSS AG, Meta, Mercedes-Benz, Infosys, and TUI. With such a diverse group of judges, the awards are sure to reflect the best of what the e-commerce industry has to offer. So be sure to keep an eye out for the winners when the awards are announced early next year.
Why should you submit your company to the E-commerce Germany Awards?
Being awarded as the best in e-commerce can help your company in several ways. Awarded companies enjoy additional visibility in their industries. The award can help develop brand awareness with potential clients and competitors. For companies with multiple products or services, an award can create a halo-effect that raises the perception of the company's other offerings. The award can also motivate team members and help an organization become the destination for top talent! Finally, an award can boost a company's bottom line by increasing sales and customers. For all these reasons, it makes sense to submit your company to the E-commerce Germany Awards!
E-commerce Germany Awards submissions are accepted until the 6th of January 2023.
