Interactive Advertising Bureau

In January 2018, the Coalition will begin rollout of the Better Ads Experience Program, a voluntary initiative for industry participants to improve the online ad experience for consumers and promote marketplace adoption of the Better Ad Standards.  Based on a framework developed by the Coalition, the Better Ads Experience Program will certify web publishers that agree not to use the most disruptive ads identified in the Standards and will accredit browsers and advertising technology companies that will assess publishers’ compliance with the Standards and filter digital ads based on the Standards.

The Program will maintain a register of certified companies that will not have ads on their sites filtered based on the Standards by browsers and advertising technology companies that participate in the Program. If compliance issues arise, certified companies will be notified and have an opportunity to address violations or to pursue review by an independent dispute resolution mechanism available through the Program. Additional details about the program, including the registration process, fees, and other details, will be released in January for review by companies that are interested in participating.

The Better Ads Standards currently have been developed for the desktop and mobile web environments in Europe and North America. The Coalition’s extensive consumer research identified the following types of desktop ad experiences beneath the Better Ads Standard: pop-up ads, auto-play video ads with sound, prestitial ads with countdown and large sticky ads. For the mobile web environment, the following types of ad experiences fell beneath the Better Ads Standard: pop-up ads, prestitial ads, ads with density greater than 30%, flashing animated ads, auto-play video ads with sound, poststitial ads with countdown, full-screen scrollover ads, and large sticky ads.

Townsend Feehan, CEO IAB Europe said:

IAB Europe has supported the Coalition for Better Ads as well as its comprehensive research which provided valuable insights to assess the kinds of ad experiences European users were getting and importantly to identify the types of experiences that European users do not want to receive. We now look forward to seeing the Coalition's Standards being broadly implemented through the framework of the “Better Ads Experience” Program. Providing clear and transparent guidance for the marketplace on how to engage with the Program as well as on the broader role of the Coalition will be key for the success of this initiative. We expect to contribute to this critical process with our geographically varied and wide-reaching expertise of a leading association for the online advertising ecosystem.

To increase consideration for specific film and DVD releases, Entertainment clients should always start with the highest value audience. Zenith was tasked by a global entertainment distribution company to find new ways to engage with audiences across the drama and romantic film genres. They chose Oracle Data Cloud’s premium audience solution, Oracle Audiences, and a network of branded data partners. The result was a blockbuster performance that outpaced the competition.


Oracle Data Cloud is all about helping advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. We aggregate, analyze and activate customer data and put it to work for you. Powered by Oracle ID Graph, we create true cross-channel consumer understanding. So you can know more about who your customer are, what they do, where they go, and what they buy.

The New Ad Portfolio, developed by the IAB Tech Lab, is a set of recommendations focusing on the reality of user experience in a digital media world of increasing consumption across multiple devices and unprecedented choice of digital content provider and platforms. IAB Europe has been working with the Tech Lab to coordinate testing of the new ad formats with European publishers.

This webinar recording provides some key guidance on transitioning to the New Ad Portfolio including insight from participants that have tested the ad formats in Europe.

Find out more about how the IAB Europe contributed to the testing and feedback of the New Ad Portfolio in this press release.

The recording is available here.

This is the second of two webinars showcasing the winners of the MIXX Awards Europe 2017 which recognise and celebrate the year’s best digital advertising campaigns in Europe.

This complimentary webinar shared the winning campaigns of the Programmatic Advertising, Search Advertising Display Advertising and Effective Use of Data categories.

The winning campaigns presented were:

Campaign Brand Agency
Last Chance Cornetto Mindshare Turkey
A digital recruitment solution PostNL iProspect / Dentsu Aegis Network
Typo Domains By Nescafé Nescafé Mindshare Turkey and Maxus Turkey

The speakers are:

Ipek DorakBusiness Director, Mindshare Taylan Koru - Digital Director, Mindshare, IAB Turkey Education Executive Committee Member and PRD Turkey Founding Member Suzanne Pennington de Jongh, PPC Business Lead, iProspect Begüm Aras, Interaction Manager, Mindshare Turkey

Watch the recording of the webinar and download the deck HERE.

Interested in entering a campaign or research project in our 2018 edition? Click below for more info!

The IAB Europe Research Awards 2018 recognise and showcase great European digital research projects and the contribution they have made to the development of the digital advertising industry.

Winning projects will become part of the IAB Europe expanding libraries of proof points, including the Programmatic, Multi-Device and Connected World and Ad Effectiveness libraries, for industry professionals to use in their strategies and daily work.

Why enter?



Got a great campaign instead? We have you covered - enter the MIXX Awards Europe 2018 now.

The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe.

Winning entries will be showcased to educate the marketplace about what works and why in digital marketing, as well as inspire the industry by highlighting new ideas and future trends.

All European campaigns that have been entered into a national or international award competition are invited to participate.

Why enter?



Got a great research project instead? We have you covered - enter the Research Awards now.


DIMAQ trainer
Digital Manager CEE, GSK Consumer Healthcarecare. He started his career in Starcom in 2004, co-founder of digital agency Next. Since 2012 he has been responsible for the digital strategy for GSK in the CEE region. Winner of industry competitions, among others Media Trendy and Impactor.
DIMAQ trainer
Head of Digital in Maxus, with over nine years of media experience, working only in digital environment for the past six years for leading local and global brands: L’Oreal, Allegro, Grupa Zywiec, Alior Bank and Avon. She is supporting the Agency Clients in strategic approach, she develops proficiency in teams, and rolls out customized digital products.
She has collected several awards: Media Trendy for Desperados and Żywiec for innovative digital planning. She is particularly keen on developing and implementing programmatic strategy into 360 approach.

Costin has been working in the communication industry for 15 years, mixing his experience as a communication specialist, with that of running a business. In 2010, Costin co-founded and led The Geeks, a digital agency which soon became one of the strongest digital agency brands in Romania, acting both as Managing Partner, and Head of the Creative Department. Starting 2016, Costin became the Managing Director of Saatchi & Saatchi + The Geeks, after The Geeks has merged in Publicis One. After 7 years with The Geeks, in April 2017, Costin started in his new role as a communication consultant.

Costin led the strategic work on P&G's Tide in the Balkans region in 2006, while working as a strategic planner for Leo Burnett Bucharest. He played a major role in the strategic work on Tide Supermom campaign for CEE, a project which won the first Euro-Effie award ever received in Romania, in 2007.

For his activity, in 2010 and in 2012, Costin received two Excellence Awards from the International Advertising Association (IAA Romania). He also won numerous digital, efficiency and creative awards.

Costin has a bachelor degree in communication and public relations. He also studied advertising at a master’s level, and digital marketing at The Institute of Direct Marketing, London. Moreover, Costin is also an Associate Professor at The Faculty of Communication and Public Relations in Bucharest, running a digital communication course, at the university’s master program.

Costin is also one of the founding members of the local branch of the international association of account planners, The Account Planning Group (APG), and has been involved in numerous training activities for the Romanian advertising industry. In addition, Costin is a keynote speaker at many marketing & communication events, being also part of the jury at all the major communication festivals in Romania.

Daniel has more than 15 years of digital marketing & technology experience, with the past 8 years working directly in the online industry in various roles.

Currently, Daniel runs his own consultancy, training & services company that aims to help entrepreneurs power up their businesses through digital technology and marketing strategy. Daniel also teaches technology and digital marketing to young entrepreneurs enrolled in both Maastricht School of Management Romania Entrepreneurship Academy as well as Team Academy Netherlands.

Since 2016, Daniel works for Burda Romania as Chief Digital Officer. In 2015, Daniel was the Head of Marketing for Avandor, a local digital consumer audience profiling start-up poised to go global, where Daniel was involved in marketing, business and product development. Between 2012 and 2015, Daniel was the Head of P&G Digital within MediaCom Romania, leading P&G’s digital media strategy across 9 Balkan markets.

Daniel also has digital publishing and project management experience, having worked as Digital Publisher for, a leading local news portal, as well as Digital Project Manager for Grapefruit, a local digital branding agency.

Daniel has both an MBA and an MSc in IT Management from the Central European University Business School, as well as a BA in Journalism - Mass Communication from the American University in Bulgaria.

Sublime Skinz ranked 19th in Deloitte’s prestigious 2017 Technology Fast 50

London, 27th November 2017, Sublime Skinz, the leading solution for high-impact non-intrusive digital advertising, today announced it ranked 19th on Deloitte’s Technology Fast 50, a list of the fastest growing French technology companies, based on growth rate revenue for the last four years. Sublime Skinz had a global revenue growth of 1,005% during this period.

Marc Rouanet, Co-Founder and President of Sublime Skinz said: “This prestigious ranking within the top 20 of the Deloitte Technology Fast 50 is testament to the hard work of our growing team and reflects the increasing preference for our formats. Since launching Sublime Skinz in Paris less than five years ago, the team has been committed to developing our business not just in France, but across the world.”

More than 65% of Sublime Skinz’ revenue comes from international markets, with the majority in Europe and US. The company experienced a growth rate of 1,240% in EMEA in the last three years and 8,000% in the US in the past four years.

“Providing an assurance of reliability for investors and for the market, The Deloitte Technology Fast 50 celebrates and demonstrates the innovation and entrepreneurship of French companies. We are convinced these technology companies will be the spearheads of our economy, and also the catalysts for strong growth, creating jobs and value. We are proud to rank Sublime Skinz as 19th in the Fast 50, and as one of the most outstanding businesses in France for 2017,” said Ariane Bucaille, Deloitte partner, French Head of the Technology Fast 50.


Note: The following are not allowed to take part: E-business, Consulting and Training, Communication and Marketing Agencies, Research Unit Companies, which did not design their own technology

About Sublime Skinz
Sublime Skinz is the leading global high-impact advertising marketplace. It is the first platform of its kind to provide multi-device advertising, working with advertisers, publishers, media agencies, and trading desks to drive efficient campaigns at scale.

Sublime Skinz provides actionable statistics and transparent insights in real time, allowing brands to capitalise on the most impactful formats with the greatest coverage across multiple websites. Sublime Skinz works with a clear objective to maximise revenues and optimise return on ad investments.

Founded in 2012, the Paris-based company has developed an international reach with offices in London, San Francisco and New York, and boasts an impressive network with integration across more than 3,000 websites worldwide. Sublime Skinz was honoured as the ‘audience favourite’ winner of the Launch: Silicon Valley World Cup Tech in 2014, and in 2016 was awarded Ernst & Young’s ‘Born Global’ prize and Business France’s ‘International Trophy of Digital Business.’

For more information, please visit

About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see to learn more about our global network of member firms. In France, Deloitte SAS is the member firm of Deloitte Touche Tohmatsu Limited and professional services are provided by its subsidiaries and affiliates.

© 2017 Deloitte SAS. Member of Deloitte Touche Tohmatsu Limited

About 50 Fast Technology
The Deloitte Technology Fast 50 is one of the foremost technology award programmes. It is a ranking of each country's 50 fastest growing technology companies, based on revenue growth over the last four years.

The programme was created in 1995 in San Jose, California, in the heart of Silicon Valley. Then it was extended to the whole EEUU, the UK, Canada, the Netherlands, Israel and France. It is now set up in more than 40 countries. Deloitte also created three continental rankings: Fast 500 EMEA, Fast 500 North America and Fast 500 Asia Pacific.

For more information:

About In Extenso
Belonging to Deloitte’s network, In Extenso is an important actor of the accountability and professional services for SMEs in France.

Composed with more than 4 700 employees and 220 agencies across the country, In Extenso supplies business executives, artisans, merchants, liberal professions and non-profit organizations’ managers with an end-to-end professional service, for all the stages of a company lifecycle and regarding all the topics related to their business management: accountability, taxation, management, legal, corporate and HR counseling, patrimonial management, innovation and growth counseling, risks management, financial recovery services, tourism counseling, culture and hotel business and business successions. In Extenso is the dedicated counterparts of more than 100 000 clients from all the existing business sectors. In 2015-2016, In Extenso has generated a 370 million-euro turnover.

To go further: and

This Blog was originally posted on the Network Advertising Initiative website.

Greetings from Brussels, the land of French fries and beer, and now the epicenter of fierce efforts to achieve compliance with the historic European privacy regulation, the General Data Protection Regulation (GDPR).

I had the privilege of representing NAI members at two major privacy events in Brussels: the in-person meeting for the IAB Europe’s GDPR Implementation Working Group and the IAPP Data Protection Congress (DPC) 2017.

First on the agenda was the third in-person meeting of the IAB Europe's GDPR Implementation Working Group (GIG). It was a great privilege to be able to participate in the GIG, which is comprised of IAB Europe member company representatives (many of whom are also NAI members). The GIG is committed to helping the digital advertising technology industry create and implement meaningful business and technology solutions to comply with the new privacy requirements of the GDPR and, eventually, the new ePrivacy Regulation. No small feat!

Here are some take-aways from our meeting:

Here are some key features of the consent solution, the details of which will be announced soon:

The conference was completely sold out. The number of attendees and the diversity of the organizations and companies present indicate the seriousness with which the industry is approaching this groundbreaking privacy regulation.

If real estate is all about "location, location, location,” then DPC this year was all about "GDPR, GDPR, GDPR." The vast majority of the panels and keynote presentations addressed GDPR readiness and compliance, and the implications for privacy programs - and privacy professionals - across the globe. Even the vendors at the DPC were focused on GDPR, promoting comprehensive suites of GDPR compliance and management solutions, from internal data mapping and privacy impact assessment tools, to reporting and compliance demonstration solutions.

Of course, GDPR isn't the only privacy regulation that will affect digital ad tech companies. There is great urgency in the halls of the European Parliament to draft and debate an ePrivacy Regulation to replace the current ePrivacy Directive. In a panel addressing the "perfect storm" of the GDPR and ePrivacy Regulation, several policymakers offered guidance for companies.

The EU Commission's Rosa Barcelo and Karolina Mojzesowicz along with Ralf Bendrath, policy advisor to MEP Jan Phillipp Albrecht, said that companies should be mindful of the ePrivacy Directive while waiting for the ePrivacy Regulation. While the original May timeline for ePrivacy Regulation implementation is no longer realistic, they said, companies should continue to comply with the ePrivacy Directive which requires consent for data processing for digital advertising. In the words of Mr. Bendrath, "online tracking is already illegal [under the e-Privacy Directive].”

The conference ended on a controversial note. German MEP Birgit Sippel, in what was her first public keynote address as the European Parliament's Special Rapporteur for the proposed ePrivacy Regulation, announced, "What we are aiming at is to abolish surveillance-driven advertising."

In response to industry arguments that ePrivacy Regulation restrictions will create consent fatigue and limit online content due to revenue drops, Ms. Sippel responded that businesses are innovative and should be capable of creating meaningful consent without causing consumer fatigue.

See you on the other side…of the next postcard.

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
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