As the first true digital natives, Millennials’ online behaviour has been a source of fascination …
comScore report: Digital-native Millennials embrace ‘traditional’ media outlets Read More »
As mobile takes centre stage, advertisers are taking advantage of its growth to engage with …
Brussels, 27 September 2016 – As mobile takes centre stage, advertisers are taking advantage of …
Mobile site development on par with desktop sites, new IAB Europe research shows Read More »
The figures in the latest IAB Europe – IHS report show that mobile advertising growth …
The webinar offers insight into the results of the AdEx Benchmark 2015 report including trends, formats …
IAB Europe Webinar Recording – European Online Advertising Spend – 19 September 2016 Read More »
At dmexco last week IAB Europe published its third annual European Programmatic market sizing report …
Programmatic at dmexco – how has it evolved? Thoughts from IAB Europe panel and members Read More »
The last few years have seen fierce competition for the Social Media crown. New and …
comScore report: Facebook retains Social Media crown for UK Millennials Read More »
Mobile display continues to outpace search and grew by an exponential 92.6% to €19 billion …
Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015 Read More »
London, 21st September 2016 – As customer journeys become increasingly complex and fast-paced, it’s imperative …
Online advertising is essential to the success of the European digital market. It has a …
IAB Europe Infographic: Online advertising supports Europe’s Digital Economy Read More »