Is blocking ad blockers really illegal in Europe? – DIGIDAY
DIGIDAY spoke to IAB Europe’s Matthias Matthiesen about the legality of ad block detection for their …
Is blocking ad blockers really illegal in Europe? – DIGIDAY Read More »
Month: April 2016
PulsePoint eBook: The header bidding manisfesto
Publishers are faced with an uphill battle as they fight to get a fair deal …
Shortlist of finalists announced for IAB Europe’s 6th edition of its Research Awards
Brussels, 27 April 2016 – IAB Europe is delighted to announce the shortlist of finalists …
Shortlist of finalists announced for IAB Europe’s 6th edition of its Research Awards Read More »
Google: Programmatic allows ŠKODA to build more relevant and targeted creative
In this case study, ŠKODA builds a more relevant and engaging online customer experience with …
Google: Programmatic allows ŠKODA to build more relevant and targeted creative Read More »
Google: Toyota sees great results with advanced targeting techniques
As part of a Boston Consulting Group study, Toyota worked with ZenithOptimedia, Performics and Vivaki, …
Google: Toyota sees great results with advanced targeting techniques Read More »
IAB Italy White Paper: Ad blocking (in english)
What is ad blocking? An ad blocker is a software installed with the goal of …
The Cookie Directive is under review – how did we get here?
This blog article was originally published on the TYPES Blog. TYPES is a EU-funded programme under Horizon 2020 whose aim is …
The Cookie Directive is under review – how did we get here? Read More »
Videology Report: Video works
Videology partnered with Gain Theory, a marketing foresight consultancy that brings together data, analytics, technology …
Meetrics White Paper: Increasing the impact of online advertising with ad attention solutions
Challenges The basic thing an advertiser wants to know is, if someone has seen their …
UKOM appoints Julie Forey as Director of Insight
London, United Kingdom, 7 April 2016 – UKOM, the Industry body for UK Online Measurement, has …
UKOM appoints Julie Forey as Director of Insight Read More »