Interactive Advertising Bureau

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10. Improve Digital_2015_Case Study_NL Publisher

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AppNexus and Vodafone: programmatic mobile Case Study from IAB_Europe

6. Improve Digital_2015_Case Study_German Publisher (2)

Get the slides here.

Get the slides here.

Get the slides here.

The IAB Europe AdEx Benchmark H1 2015 report reveals that online advertising grew 9.7% on a like-for-like basis to a value of €16bn for the first half of 2015 from €14.6bn in H1 2014 and is expected to reach almost €34bn for the full year.

The report is a comprehensive perspective of online advertising spend across Europe which is growing ever more essential in the light of European policy formulation, attracting global start-up funding, benchmarking market development trends, the increasingly pan-regional nature of digital advertising investments and the role of Europe’s digital economy in a global context.

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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