IAB Europe White Paper: Road to Programmatic
The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies …
Month: July 2015
Boston Consulting Group Report: The Programmatic Path to Profit for Publishers
New research from The Boston Consulting Group (BCG) finds that publishers that fully embrace the …
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Digital advertising spend edges closer to TV-IAB Europe AdEx Benchmark 2014 Full Report reveals 11.8% increase outperforming 3.0% EU GDP growth
The report is a comprehensive perspective of online advertising spend across Europe which is growing …