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Month: July 2015

IAB Europe White Paper: Road to Programmatic

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The IAB Europe Road to Programmatic White Paper is aimed at helping brand advertisers, agencies …

IAB Europe White Paper: Road to Programmatic Read More »

Boston Consulting Group Report: The Programmatic Path to Profit for Publishers

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New research from The Boston Consulting Group (BCG) finds that publishers that fully embrace the …

Boston Consulting Group Report: The Programmatic Path to Profit for Publishers Read More »

Digital advertising spend edges closer to TV-IAB Europe AdEx Benchmark 2014 Full Report reveals 11.8% increase outperforming 3.0% EU GDP growth

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The report is a comprehensive perspective of online advertising spend across Europe which is growing …

Digital advertising spend edges closer to TV-IAB Europe AdEx Benchmark 2014 Full Report reveals 11.8% increase outperforming 3.0% EU GDP growth Read More »

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