Digital advertising, a key driver for Europe’s digital economy
Advertising is essential to the success of the European digital market. It has a key …
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Month: April 2015
IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum
Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published …
IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum Read More »
IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs
This blueprint outlines IAB Europe’s goals and recommended actions for online audience measurement and ad …
IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs Read More »
Brand Builders, a suite of six recommended brand advertising formats
IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats, which …
Brand Builders, a suite of six recommended brand advertising formats Read More »