IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which offers a new branding environment to advertisers. This Executive Summary provides an overview of the suite, how IAB Europe developed it and some European ad formats insights.
The chart below has been compiled by IAB Europe with the support of national IABs and members. It explains the law, if implemented, in each Member State. It also indicates whether the enforcement authorities or the industry have published guidance. We have compiled the guidance documents on our website. In annex, you will find the national transposition texts.
Millward Brown's AdReaction Video study explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. Follow #adreaction for more!
Access the IAB Europe AdEx Benchmark reports, the definitive guides to the state of the European online advertising market, from 2008 – 2013 below.
