Interactive Advertising Bureau

IAB Europe, in collaboration with IHS Technology, has published the AdEx Benchmark 2014 Report – the definitive guide to the state of the European online advertising market.

This year the report reveals that in 2014, online advertising recorded double-digit growth for a fifth consecutive year at 11.8% to a market value of €30.7bn.

Any use of the figures should be correctly referenced: ‘IAB Europe AdEx Benchmark 2014 / IHS Technology’ and the charts cannot be used without the expressed permission of IAB Europe and IHS.

Watch the recording of the IAB Europe AdEx Benchmark 2014 webinar here.

This report from IAB Europe reveals that brand advertisers seek consumer insight and viewable advertising as key to unlocking digital investment. Key insights include:

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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