Interactive Advertising Bureau

IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed during a webinar their global figures for mobile advertising revenue. The figures highlight a strong positive growth story taking place across mobile advertising formats. Revenues leaped a massive 82.8% from €3.769bn in 2011 to €6.889bn in 2012. With growth rates of 88.8% in search, 87.3% in display and 40.2% in messaging at a global level, ad spend in these formats reflects bullish growth in the sector.

Key findings:

You can watch the webinar recording here

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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