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Catherine Borrel, Research Manager  

Catherine-Borrel-IAB-Europe.gifAlongside the key research activities at IAB Europe, Catherine manages events, special projects, and the annual AdEx project.

Catherine’s interest in new media channels was sparked in 2003 when she began working for the IAB UK where she managed the key corporate memberships. Catherine then moved across to IAB Europe where she has worked since early 2007.

Prior to joining the IAB network Catherine had spent two years as a marketing executive in the children’s television department at BBC Worldwide, and a further two years in the world of PR and sponsorship with Karen Earl Ltd, a leading sponsorship marketing agency. She is an experienced and super-organised project manager and has organised a number of very successful events, from intimate occasions to conferences for over 500 delegates.

Catherine graduated from the University of Leeds with a degree in English. She is based in London.