Online advertising in Europe surges 40% to 11 billion EUR in 2007

European market closing the gap on the US

Berlin 2nd June 2008: The Interactive Advertising Bureau Europe (IAB Europe)
has just released the findings of its annual advertising expenditure survey for the
year ending December 2007. Compiled by IAB Europe and then processed and
analyzed by PricewaterhouseCoopers (PwC), this report is the definitive guide to
the size and value of the European online advertising industry. With some analysts
predicting that advertising on traditional media may be impacted by an economic
slowdown*, the research shows that online advertising continues to grow apace,
experiencing an average growth rate of 40% year-on-year across the 16 countries
covered in the report.

For the full report click here .