Brussels October 20th, 2008: The Interactive Advertising Bureau Europe (IAB
Europe) is pleased to announce a newly appointed Board, to welcome new national
and corporate members and to reveal its new logo and website. Over the summer
the IAB Europe team have been working hard to launch a new, stronger trade body
that truly represents this exciting, dynamic and challenging industry.
With the addition of Norway, Turkey, Sweden, Romania and Croatia, the number of
member countries has grown to 18. We’re working closely with IABs in Switzerland,
Portugal, Ireland, Luxemburg and Hungary and expect to welcome them into the
European organisation shortly.

Our new corporate members are BBC.com, Business Week, comScore MediaMetrix,
Goldbach Media, Hi-Media, Insites Consulting, Netlog, Nielsen Online, Nugg.ad,
Truvo, Publicitas Europe and United Internet Media.

A new Board is appointed
We are delighted to announce our new Board members, elected by our General
Assembly in Dusseldorf in September. Made up of seven national IABs and five
corporate members, the Board represents the wide-ranging interests of the many
stakeholders in the European digital marketing industry. Guy Phillipson of IAB UK
was voted Chairman, Thomas Duhr of United Internet Media was elected Vice-
Chairman and Aude Guérin of IAB France becomes Treasurer. In addition, those
present at the meeting chose corporate delegates from Nielsen Online, Goldbach
Media, Insites Consulting and Hi-Media to represent them. Country members include
the UK, Germany, Spain, France, Denmark, Belgium and Greece.*

Each Board member will have their own project to manage. In addition to the
countries elected to the Board, IAB Poland was chosen to mentor and support the
development of the new IABs in Central and Eastern Europe.

IAB Europe will shortly reveal a redesigned website, with a fresh look, logo and new
content. A key part of the website will be the feedback from the work achieved in the
ongoing dialogue with the regulator, the achievements of its 5 Working groups
standardising Display, Search, Social Media, Targeting and Mobile, but also some
strong Benchmarking products like AdEx (online expenditures) and Mia (audience
measurement) and last but not least the Knowledge Bank, a source of the latest
research and analysis on the European and Global advertising market endorsed by
the local markets.

Alain Heureux, President says “Our mission is to promote, regulate, educate and
protect the digital industry. We believe that it is only through working together that
we will achieve our goals and support the growth of our exciting and challenging
industry. With 18 confirmed national members and five more countries preparing to
join us providing the industry with some 100 dedicated staff (95 in the countries and
five in the central body) and supported by more than 5000 company members, IAB
Europe is the only body that truly represents the interests of the European digital
industry towards authorities, NGO’s, press and other trade associations.

We are delighted to have three of the most experienced people in our industry as
officers and some of the best minds in the interactive industry on our Board. These
are tough times for the global advertising industry, but with our outstanding Board,
committed national and corporate members and dedicated local staff, I am confident
we have the right formula to face the challenges the next few years may bring.”

Our Corporate Members

Partnerships