Hungary joins IAB Europe network

Brussels November 17, 2008: The Interactive Advertising Bureau Europe (IAB Europe) is delighted to welcome IAB Hungary to its expanding network. Hungary will be the 19th official member of the European network. IAB Europe’s remit is to provide interactive media with strong foundations for growth by providing research into the digital audience, lobbying parliament and commission to protect the interests of interactive marketers and setting out best practice for this rapidly evolving industry.

Alain Heureux, President and CEO of IAB Europe is excited about the addition of yet another new member: “As online advertising spend continues to grow, it’s important that IAB Europe continues to work to promote the growth of interactive marketing. The addition of IAB Hungary is an important step in ensuring we represent the interests of interactive advertisers and marketers across the entire region but especially in the emerging CEE countries.  Our aim is establish a digital embassy in each European country ensuring we can provide politics, journalists, advertisers and marketers with some products and services answering their questions, their doubts but overall offering them a door where they can knock on. 

For the CEE markets, I’m working closely with Jarek Sobolewski, General Manager of our IAB Poland and along with Slovenia and Croatia, one of the best examples in the region of an effective national IAB.  Many other CEE countries will follow Hungary’s example, ensuring we cover an extended European territory with more than 30 countries by the end of 2009.”

IAB Hungary said “We are very pleased to become part of the IAB Europe network. This is a very exciting time for us. The online advertising market in Hungary is growing faster than traditional media and with the support of IAB Europe we’ll be able to develop our interactive advertising market even further.”
 
The annual IAB Europe AdEx report predicts that online advertising spend in 2007 across their network of members will be €11.5bn, up 40% on the market value in 2006. Based on IAB Europe forecasts that value the US online advertising market at €14.5bn, the report shows that 2007 was the year that Europe started to close the gap with the US.  For 2008, the European digital industry, despite the economical recession impacting advertising, currently forecasts a 25% increase.

For more information please contact: IAB Europe PR Manager - Lucy Green
Tel: +44 (0) 7817 698366   publicrelations@iabeurope.eu