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29.06.2010European online advertising industry calls for Greek Government to stop planned internet taxThe Greek Government has proposed a law that would introduce a 21.5% tax on online advertising. IAB Europe calls upon the Greek Government to reconsider its plans.

Read More 17.06.2010Online brand advertising: IAB Europe’s White Paper puts you in the picture Online brand advertising: IAB Europe’s White Paper puts you in the picture

IAB Europe's Brand Advertising Committee has released its eagerly-awaited White Paper ‘Brand Advertising and Digital’. Detailed and authoritative, the report is essential reading for everyone concerned with online branding and advertising, one of the few areas of advertising that has not only stood up in the recession but grown.

Read More IAB MIXX Awards Europe crowns the best European digital campaignsIAB Europe celebrated the best interactive marketing campaigns last night in a packed ceremony on the beach in Barcelona. The first ever MIXX Awards Europe was the closing finale of the trade body’s Interact Congress. The Belgian agency Boondoggle won two of the four awards; the Best Brand Awareness award with the Banner Concerts campaign for Dexia Bank, and Best Brand/Product Launch award with the Baby Elephant campaign for the Antwerp Zoo.

Read More IAB Europe launches Consumer Commerce BarometerFree research tool will provide agencies and advertisers with consumer insights across 27 countries and 36 product categories. For those agencies and advertisers who have wondered what percentage of their target consumers are researching online before purchasing offline or wanted to compare the role of online in the consumer journey from research to purchase across different countries to help them allocate their marketing budget more effectively, help is now at hand.

Read More Europe's online ad market continues to grow despite the recessionThe Interactive Advertising Bureau Europe (www.iabeurope.eu) has just released the findings of its annual advertising expenditure survey for the year ending December 2009.

Read More Put yourself in the BIG picture in Barcelona Next month the world of digital advertising will come together for their must-attend event of the year. In two densely packed days delegates will get a 360 degree view of where online branding is now and where it’s going.

Read More Back-to-back digital ad conferences offer supersaverBargain offer for Barcelona venues 2nd – 9th June. IAB Europe’s Interact Congress 2010 and AdMonsters’ Publisher Forum EU XIV have introduced an exclusive all-in-one package for both events at a discounted rate of €1,200.

Read More Interact Congress 2010: Get set for a hot debate on online brandingThere’s likely to be a lot of lively debate when Interact 2010 kicks off in Barcelona on 2nd June. With an impressive line-up of some of the savviest players in the digital advertising industry set to throw their radical ideas into the arena, we expect debate to be fierce!

Read More AB-InBev, HSBC, Google, Mindshare, R/GA and Yahoo! join IAB Europe’s Interact CongressIAB Europe is delighted that so many senior figures have agreed to participate in the Interact Congress (www.interactcongress.eu) on June 2nd and 3rd in Barcelona.

Read More BBC Worldwide, Microsoft, Razorfish, ValueClick confirmed for IAB Europe’s Interact CongressIAB Europe is delighted to announce that senior executives from the interactive online advertising industry have confirmed their participation at the Interact Congress

Read More Adobe, CNN, Fox Interactive, News Corporation, Yahoo! and zanox join IAB Europe IAB Europe is delighted to welcome Adobe, CNN, Fox Interactive, News Corporation, Yahoo! and zanox to the trade body for the interactive and digital media industry. IAB Europe represents over 5000 companies in the European internet advertising sector, and the membership of these players boosts the organisation as it gets set for 2010.

Read More IAB Europe appoints Screen Digest as new AdEx research partnerIAB Europe is delighted to announce that media analyst firm Screen Digest is the new research partner for the annual advertising expenditure report, AdEx.

Read More IAB Europe announces new Board and welcomes the biggest new names in digital advertising as membersBrussels 23rd June 2009: The Interactive Advertising Bureau Europe (IAB Europe) is pleased to welcome new members to its Board. Following its highly successful Interact Congress earlier this month, the trade body for the digital advertising industry is delighted to have the support of these key individuals and to announce five new corporate members.

Read More 21.05.2009Interact 2009: Countdown begins to the online advertising event of the year

Influential industry figures Guy Phillipson and Michael Nutley outline panel plans

IAB Europe’s Interact Congress is less than a month away and it seems everyone in the online advertising industry in Europe is talking about it. Here we preview two of the panels that have got people talking:

Read More 21.04.2009Interact 2009: Online advertising continues to innovate to beat the crunchIAB Europe lines up the best brains in digital to share valuable insights. IAB Europe’s speakers at the Interact Congress will be using the event to address how innovation can help the digital advertising industry through the recession.

Read More 18.03.2009Telecom Package: European Parliament amendment threatens

Brussels, March 30th 2009: The European Parliament will soon vote on an amendment to the ePrivacy Directive (2002/58/EC) that could seriously disrupt Internet usage by European citizens.

Read More 18.03.2009Heavy hitters line up for Interact 2009

IAB Europe is delighted to announce the line up of its Interact Congress to be held in June on 10-12 in Brussels. Headline speakers on June 11th include:Google, Microsoft Advertising, and many more....

Read More 17.11.2008Hungary joins IAB Europe networkThe Interactive Advertising Bureau Europe (IAB Europe) is delighted to welcome IAB Hungary to its expanding network. Hungary will be the 19th official member of the European network.

Read More IAB Europe gets set for 2009 and beyondThe Interactive Advertising Bureau Europe (IAB
Europe) is pleased to announce a newly appointed Board, to welcome new national
and corporate members and to reveal its new logo and website.

Read More 22.09.2008Online advertising in Europe surges 40% to 11 billion EUR in 2007The Interactive Advertising Bureau Europe (IAB Europe)
has just released the findings of its annual advertising expenditure survey for the
year ending December 2007.

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