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Created: 2007
Company Members: 101
Website: www.iab-turkiye.org

Mission

IAB Turkey was established in 2007 and acts as the centre for interactive advertising and digital marketing industry in Turkey.  Its main mission is to contribute to the development and growth of the interactive industry, by setting the standards, organizing networking initiatives and activities and coordinating the Internet Measurement Research. Turkish Advertising Agencies Association (TAAA) is responsible of IAB Turkey’s interior and exterior coordination.

Members

IAB Turkey’s members include Turkish digital and interactive market players: agencies, advertisers, media agencies, interactive agencies, publishers. Currently excluding the Turkish Advertising Agencies Association and Advertisers Association, IAB Turkey has 57 members.

Workgroups

IAB Turkey is operated with the support of the following workgroups that are in focused on the development of the interactive industry in Turkey:

  • Technical Committee
  • Marketing Committee
  • Training Committee
  • Internal and External Relations Committee
  • Industrial Standards Committee
     

Special Projects

Since August 2009, IAB Turkey has been coordinating Internet Audience Measurement research in Turkey. Combining site-centric and audience-centric measurement system, the research provides the traffic data of web sites as well as socio-demographic information of internet audience in Turkey.

Starting from 2010, IAB Turkey will be organizing the prestigious Mixx Awards in Turkey.

Staff

• President: Levent Erden (levent.erden@eurorscg.com.tr)
• Coordinator: Aygen Tezcan (aygen.tezcan@rd.org.tr)
• Project Manager: Ayça Taşkın (ayca.taskin@rd.org.tr)

Contact

Reklamcılar Derneği
IAB Turkey
Istiklal Cad. No: 203 Beyoglu – Istanbul / Turkey

www.iab-turkiye.org 
Tel:  +90 212 243 93 63
Fax : +90 212 243 93 70