IAB Poland

IAB Europe About

About

Mission

Board

Operational Partners Team

TeamNational IABs and Partners IAB Austria

Austria

Belgium

Bulgaria (IA)

Croatia (INAMA) Cyprus

Cyprus

Czech Republic (SPIR)

Denmark (FDIM) IAB Finland

Finland

France

Germany (OVK) IAB Greece

Luxembourg IAB Netherlands

Netherlands IAB Norway (INMA)

Norway (INMA) IAB Poland

Slovakia (AIM) Slovenia (SOZ/Sekcija za Internet pri SZM)

Slovenia (SOZ) IAB Spain

Spain

Sweden

Switzerland IAB Turkey

Turkey

Ukraine (UAIA)

IAB Europe The Egg
Bara Street 175
1070 Brussels
Belgium
+32 (0) 2 526 5568 Email our team

Created: 2000

Company Members: 128

Website: www.iabpolska.pl

Mission

IAB Poland is the networking and knowledge platform for interactive advertising and digital marketing in Poland. Its main mission is to promote and develop the digital and interactive market by informing, educating, defending, regulating, researching and organizing networking initiatives and activities.

IAB Poland is regarded as a leading digital economy in CEE region creating the strong organization acting on different fields of interactive advertising. We cover internal public affairs, lobbing, education, regulation and promotion, becoming the voice of the industry to marketers and interactive community. IAB Poland has 104 members and does over 30 events per year. We cooperate with local SRO and many other media and marketing associations. We have 6 people full time staff. We believe that we may and should share our expertise to grow the digital economy.

Members

There are 128 companies in IAB Poland. There`s more information on these companies and their activities on www.iabpolska.pl

Workgroups

By participating in workgroups and task forces, members share their knowledge and experience to help the market grow and become more professional.

We have the following taskforces:

- SEM
- e-mail
- video
- interactive agencies committee
- WOMM
- Social MEDIA
- Technology
- Brand advertising
- Affiliate/performance
- Uselab
- Mobile
- Usability
- Advergaming

Events

IAB Poland organizes events with different goals: networking, education and recognition:

IAB Update: Internet branch and marketers meeting platform with some presentations according to actual development of the market. Free for members.
IAB Showcase: Cycle of prestigious meetings of marketers with people representing internet branches. All guests are marketers. Comparative case studies. Guests are only marketers. Comperative case studies of one interactive marketing category at a time. Promoted as “ Champagne, strawberries and best interactive case studies on the market”
IAB Meeting: Cycle of informal meetings in holiday in different cities around Poland. Free for members.
Workshops (twice a month)
Christmas Eve of members IAB Poland: Informal dinner in December every year. Free for members.
Annual Congress (Forum): Two days congress with international keynotes and best Polish speakers. Discount for members.
Mixx Awards: Evening ceremony, dinner and party. Price reduction for members.

Awards

Mixx Awards
Four main categories

To enter the market with new product image campaign
Direct response
Best use of new media
Best In Show

Awards for achievements

Lifetime achievements
Marketer of the year
Agency of the year

Awards: IAB polish contest for the best master degree essay from interactive marketing

Special Projects

Annual Strategic Report IAB Poland, POLAND • EUROPE • THE WORLD
Comprehensive and exhaustive description of the Polish Internet since 2003. In 2007 the report was extended by a study on advertising expenditure - IAB AdEx made in partnership with PriceWaterhouseCoopers Poland.

Available in Polish and English.

Download from: http://www.iabpolska.pl/polska/