Mission

INMA is the official representative of IAB Europe in Norway.   

INMA is a networking and knowledge platform for companies involved in interactive marketing across different industries. Our mission is to develop and promote interactive marketing through education, information, guidelines/standardization, inspiration and research. Our main goal is that the internet becomes an important channel in an advertisers marketing mix.

Members

INMA - IAB Norway’s members represent some of the largest and most influential companies in Norway. Members include advertisers, media, media agencies and creative agencies. Our members include companies within traditional online marketing, search and mobile marketing.

Workgroups

Members of INMA – IAB Norway can participate in workgroups where members can share experience and knowledge and work together to further develop interactive marketing. There are 10 groups and over 60 people representing areas such as; Display ads, Mobile marketing, search, WebTV, research, online advertisers and creative agencies.

Communication Tools

• Website – INMA – IAB Norway is currently developing a new site that will contain information about the organization and its members and work groups, event calendar with online registration, online guides to different marketing tools, research, casebank, blog, toolbox, and an industry guide
• E- newsletter – A newsletter which contains the latest news within interactive marketing, latest research and our upcoming events
• Booklets of our courses and INMA – IAB Norway which is handed out our events
• Print ads in relevant marketing magazines of big events
• Online advertising on relevant marketing sites of big events.

Events

• Monthly morning seminar with the latest news and updates within online marketing
• One day annual conference with top Norwegian and international speakers (different relevant topics)
• One day annual conference on search marketing
• Seminars (half day) with different topics (mobile marketing, SEM etc)
• Five different courses (from two full days to one full day) within display ads, search, mobile marketing, project management in digital channels, and Adobe Flash
• Monthly networking event (Logoff).

Awards

Gulltaggen (www.gulltaggen.no). Norway’s largest annual online marketing conference (1000 participants) and award show.

Sølvatggen (www.solvtaggen.no) Monthly creative online marketing competition.

Special Projects

• KLIKK- an annual creative advertising competition where a non-profit (charity) organization wins a large online marketing campaign where creative agencies compete to develop the campaign. The campaign runs on the largest sites in Norway.

Staff

• Børge Sandengen, Managing Director (borge@inma.no)
• Ola Hanø, Director Events and Exhibitions (ola@inma.no)
• Helene Eikeland, Project Manager (helene@inma.no)

Contact