This paper demonstrates the vast amount of work being undertaken in Europe and beyond to build and ensure a sustainable future for digital advertising and marketing. There are both similarities and differences across all of these initiatives. It includes a summary of the work being undertaken in national markets such as quality certification schemes, guidelines and best practice guides.
The paper was updated in December 2021.
The Federal Association of the Digital Economy (BVDW) e. V. has updated its market overview of PUR/“Pay or Consent” models. […]
On the 26th of March, we hosted our first Great Debate of 2024 where we saw hundreds of stakeholders from […]
IAB Europe's first-ever Mapping of Greenhouse Gas (GHG) Estimation Solutions in Digital Advertising presents the range of emissions models currently […]