Vertical Video Ad

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“Vertical Video” is displayed in portrait mode but can be shot in portrait/landscape mode - i.e., skinny and tall video (9:16 aspect ratio), rather than the widescreen format (16:9 aspect ratio) normalized by movies and television. These types of video ads are mostly displayed in mobile devices as they have the optimal aspect ratio to fill the whole screen. [1]

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  1. IAB US Digital Video Glossary