Research Showcase on Mobile Advertising – Monday 16th March, 2009, IAB Belgium, Brussels

If you work in a research role within online advertising, IAB Europe's Research Showcases are a must-attend event. We present the latest cutting edge pan-European research in an afternoon of presentations by leading research practitioners.

To see the presentations from this Research Showcase click here

Comanies represented included - Alcatel-Lucent, Orange, Mobistar, Nokia, IAB UK Mobile Advertising Council, InSites Consulting, M:Metrix, Greenfields Communications, hi-media, BBC.com, IAB Mobile Taskforce Netherlands, OMD, Belgacom Mobile, Mobile Trend, TNO, Nielsen Mobile, KPN, IceMobile, Screen Digest, BiggerWorks, comScore, Vodaphone live!, Aeneas Strategy Consulting, MobileWeb.be, MSEARCHGROOVE.com, Mediabrands Belgium, Best of Publishing, Belgacom Skynet....and many more. 

Location - IAB Belgium, Research Park 120 (c/o Roularta) – 1731 Zellik - BELGIUM Location map

Agenda:

12.30 – 1.00pm – Buffet Lunch 

1.00pm – Welcome by Alain Heureux, President and CEO, IAB Europe

1.15pm – 6 presentations, with refreshment breaks throughout.... 

The Operator - Orange – Bruce Hoang, International Research Director.

Uncovering mobile media consumption and attitudes to advertising - Exposure is a qualitative piece of research that seeks to discover what effects mobile is having on people’s media habits and why. The study was conducted over 5 stages consisting of vox pops, media consumption diaries, walkabouts, in-depth interviews and focus groups. 150 people took part in the research. 

The Independent - M:Metrix – Herve Le Jouan, MD Europe  

An overview of EU Mobile consumption with specific highlights on the key driver consumption parameters and Mobile as an advertising platform. 

The Analyst - Screen Digest - Julien Theys, Analyst 

Julien is an Analyst in the mobile media team where he focuses on mobile advertising and mobile operating systems as well as venture funding and M&A deals in the mobile industry. He has recently authored reports into mobile advertising and Google's strategy in the mobile space. - Mobile content-based advertising: the market for mobile TV, Video, games
- Funding trends for mobile advertising upstarts, plus latest M&A deals
- Mobile platforms' impact on mobile advertising
- Big players’ strategies (Google, Microsoft, Yahoo!) - Latest mobile ad deals in the marketplace 

The Consumer Researcher – Nielsen Mobile - René Lamsfuß, Senior Director Product & Methodology EMEA

The mobile consumer spends $350B each year on connectivity, devices, and content. The mobile consumer has a lot of choices — communications and entertainment options are proliferating quickly. The mobile consumer is always connected -- through mobile device, PC, telephone, or TV — but is increasingly hard for marketers to reach. Nielsen Mobile is the world's largest provider of syndicated consumer research to the telecom and mobile media markets. Nielsen Mobile will provide the latest insight on consumer trends and behaviour on how mobile is being embraced in Europe and the US. 

5.00pm – Close

If you would like further information, or would like attend this event, contact the IAB Europe Membership Manager Steve Miller

Job titles of previous delegates at IAB Europe Research Showcases: Head of Consumer Research and Insights, Europe; Head of EU APG Research and Insights; Research Director; EMEA Peformance Media Research Manager; Insights Analyst; Digital Insights Execuive; Senior Analyst; Managing Director EMEA, Vice President Sales; European New Media Manager; Interaction Director; Digital Director EMEA; Vice President Reseach & Analytics, EMEA; Director - International Marketing; Research Executive; Project Manager.