New Rules of Revenue: Online Advertising 2010

There are new ways for publishers to trade and new ways to generate additional revenue and cost savings.  But with greater complexity, comes increased challenges such as controlling the quality of campaigns and creatives and ultimately protecting the brand.

So how can publishers take full advantage of what the market has to offer while overcoming the challenges of increasing automation, and commoditisation?  And what further opportunities will the new decade bring?

This forum brings together industry experts to examine the current state of online trading and to look in-depth, through cross-industry panels, at two key issues impacting on publishers:  the changing dynamics of buying and selling media; and the role of audience data in generating publisher revenue.