IAB Europe's Second Business Roundtable

Our first Business Roundtable took place in Paris on September 4th 2009, and dealt with the critical debate on how to increase the digital revenues by solving the branding versus brand activation investments committed by brands and agencies on our digital platforms.  

We reviewed the learning’s from the MIA project, we looked at some new formats proposed by OPA. We talked about the value of CPM versus CPC, and also about Certification; research; Video Advertising, and the Universal Ad Package 2.0.

Our Chairman Guy Phillipson and our Vice-Chairman Thomas Duhr helped us guide this first debate, and we agreed on some further action plans.