nugg.ad is the leading provider of Predictive Behavioural Targeting solutions for managing advertising in digital media. nugg.ad enables its customers to increase significantly the impact of their advertising through delivery to relevant target groups.

The method used employs a unique approach to enrich simple usage data with polling data on socio-demographics and product interests, all in real time. This is accomplished through statistical profiles that contain no identifiable personal data.

nugg.ad | publishers

• Build new audience segments to maximize brand value
• Profile audiences through content and behaviour
• Access new budgets by getting new information

nugg.ad´s Predictive Behavioural Targeting allows publishers to extend their reach and optimize their inventory by leveraging new insight into audience attributes.

nugg.ad | ad networks

• Segment your inventory into qualified audience groups
• Extend your reach by comparing audience attributes across content
• Access new budgets by satisfying more marketing objectives

With nugg.ad's Predictive Behavioural Targeting ad networks can reduce waste and increase yield by always targeting the right audience.

nugg.ad | advertisers

• Identify and understand your customers' needs and interests even
  before you invest in online campaigns
• Prepare plans that are reliably based on demographics,
  lifestyle and product interests
• Take advantage of the benefits of data-driven marketing online and enhance the effectiveness of your campaigns.

nugg.ad´s Predictive Behavioural Targeting allows advertisers to confidently understand what products should be advertised to which people. By combining web analytics, demographics and social behaviour, advertisers eliminate wasted advertising spend through targeted advertising.

nugg.ad | social
Find out how nugg.ad can interpret audience behaviour to:

• Create advertising opportunities within a social context
• Safeguard privacy while displaying relevant messaging
• Aggregate and reach target groups efficiently

nugg.ad is ideally positioned to interpret the data available on these platforms and turn raw data into target group profiles that are both precisely defined and broad in reach, without compromising user data.

nugg.ad | ecommerce

• Identify buyer and non-buyer interests
• Optimize your e-commerce shop on the basis of real user interests 
• Improve the new-business hit ratio and customer loyalty

nugg.ad´s Predictive Behavioural Targeting uses algorithms that dive deeper into audience behaviours. Working with surveys and live data-mining, nugg.ad complements existing technologies to identify what customers want to buy.

nugg.ad | consumer powered by ACNielsen Homescan®

• Makes consumer data bookable online, using predictive targeting
  Optimizes your advertising products on FMCG consumer Interest
• The Nielsen Homescan Panel provides highly valid data for Predictive Targeting
  nugg.ad consumer combines Nielsen Homescan Data and predictive targeting to achieve a new quality in ad serving.

Contact: Torsten Eckert, Sales Director, +49 (30) 2938 1999 18 torsten.eckert@nugg.ad  http://www.nugg.ad