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About IAB Europe

IAB Europe is a federation of national Interactive Advertising Bureaux (IAB) and trade association partners across Europe. It exists to promote the growth of Europe’s interactive advertising markets through events, partnerships and communications activity, to protect the interests of the industry through an active programme of public affairs and to prove the value of the market through research and education. Supported by every major media group, agency, portal, technology and service provider, its voice represents the interest of more than 5500 members and over 90% of European digital revenues. The member countries are Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine and the UK. We have 90 staff who represent their industry at both national and European level.

IAB Europe has five key objectives:

1. Protect the interests of our members through a proactive public affairs programme
2. Set the right standards to govern our industry and support its growth at pan-European level
3. Benchmark and understand the development of the online advertising industry
4. Establish guidelines and best practices to ensure that our national trade associations function as efficiently as possible
5. Raise awareness of industry issues through effective press relations.

What we’ve achieved so far:

An impressive membership: We are proud to be able to say that IAB Europe is the only body that truly represents the European interactive industry. Our membership has grown from very humble beginnings in 1998 to having influence in 25 countries across Europe. We represent over 5,500 members at National and European level.

An active public affairs programme: IAB Europe's public affairs team follows developments impacting interactive marketing from data protection to consumer confidence. We have an impressive record of getting our message across to the key decision makers in the European parliament.

Setting standards: We have an active task force programme that tackles the issues that matter in our industry today. Working groups are not talking shops – they establish standards and best practice guidelines that are crucial to support the growth of our dynamic industry at pan-European level.

Industry leading events: Our Interact Congress, held annually in a major European city, is renowned for attracting high profile speakers, delivering a thought-provoking conference programme and break-out sessions and offering unrivalled opportunities to network with the movers and shakers in our industry.

Benchmarking & ground breaking research: Our annual AdEx report is the definitive guide to the size and scale of the European online interactive industry. Used as a reference source throughout the online world, the report covers advertising spend and growth rates by country, vertical market sector and advertising format.

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